Categories
HR for HR

How to Support Others When You’re Struggling Yourself

As you’ve likely gathered by now, this blog dives deeper than most about the daily lives of HR Business Partners and Generalists. We have stressful, tough jobs that require us to be happy and shiny and approachable pretty much all the time. And we’re frequently one of the last groups to get “support” of any kind whether it’s related to mental health or career.

Today I wanted to talk about something that I’ve struggled with several times and what I’m sure my HR colleagues struggle with time and time again.

Leaders frequently call upon HR to come in and “help” their employees deal with their issues both at work and personal stuff that spills over into work. Whether that’s by referring them to the employee assistance program, or through gentle counseling and coaching from the HRBP. But who looks after HR folks when they are struggling with personal issues? How many companies have an HR for HR that truly looks after them?

The truth is, not many.

So, we’re left to our own devices. How exactly do you push yourself out of the funk, especially when you’re down in the dumps and then have to talk a manager or employee off the ledge? How do you give yourself to others when you don’t have much to give? There’s no doubt, it’s a tough spot to be in.

Over the years, I’ve come up with some coping mechanisms to help me embrace the funk without projecting on to my clients. These are not scientific methods in any way, and they may not work for everyone. But I’ve used these several times in the past and they’ve helped compartmentalize my personal feelings from what’s required on the job.

Count down from 5 to 1

5..4..3..2..1..deep breath. That’s literally the thing I do before jumping into what I know will be a difficult or draining conversation. This is a take on Mel Robbins’ trick to get yourself to do something you don’t want to do. Whether you’ve just got off the phone after a fight with your significant other or a difficult conversation with your child’s teacher, or you’ve just had a blowout with your mom (been there for all of these things), counting down and taking a deep breath works miracles when you’re trying to clear the previous conversation and get ready for the next.

Set the intention

I’m not into mediation or any of that mindfulness stuff, but when I discovered the concept of setting intentions, my life changed. I set intentions for almost everything I do now, whether that’s starting a difficult task, getting over my procrastination, or switching gears from personal to professional or vice versa. The concept is simple (and my method may not be the conventional method): before beginning a task, you say “I will worry about my problems in exactly one hour. For the next hour, I will focus solely on Sally’s problem and I will give her my full attention.” Then you smile and dial Sally’s number, or walk over to her office. It’s nothing complicated, but the simple sentence somehow puts you in the right frame of mind. This also works when you get home from a difficult day at work and need to focus on your spouse or kids.

Avoidance

Now, I know this one is weird. And unexpected, considering you’re reading this because you wanted tips on dealing with helping others. The truth is, the best way to stop the overlap or switching gears, is to avoid getting into the situation in the first place. So, where you can avoid the call from school for the moment, do so. If you can put off your mother until the evening, then do that. Or at the very least, don’t get into the conversation right before a critical meeting with a client. Avoidance is not the easiest option, but sometimes it’s the only option to stay focused at work.

Find a venting buddy

Let’s face it, as much as we should be the upholders of the “no venting” philosophy, blowing off steam after a tough conversation does wonder to your brain. Again, this is by no means scientific. I have no idea whether it actually does anything for your brain, but it works for me. Find a trusted friend at work (or outside of it) to quickly brain dump the previous conversation. Keep it to no more than 5 minutes and then move on. Honestly, talking about the issue for even five minutes, really eases the stress and pressure, allowing you the space to take on the next challenge.

Be Honest

I’m a big believer in authenticity. Your clients want to know that you’re human. It’s one of the reasons I allow myself to curse and am 100% myself in front of my clients. Sometimes telling your clients that you’re not in a good head space gives them the opportunity to rethink how they frame their problems. This is especially useful for chronic complainers. You know the ones: they always have something negative to say about the company (or their boss or their team or their work) and really suck the life out of you. Saying something like “I just had a really trying conversation with my husband and I’d really love to talk about something happy. Tell me something good that happened to you today.” This can potentially change the tone of the conversation and avoid a diatribe in its tracks.

These are just a few ways I reframe myself when I have to be there for my clients during a difficult time or when I have to have a tough conversation. I’d love to hear what tactics you use to motivate and support your clients when you’re not feeling it yourself. Leave a comment below and let us know.

If you like this post, head on over to www.carasconsulting.com and sign up for our weekly emails that are packed full of tips and advice just like this.

Categories
Career

How to Find Your Passion at Work

If I asked you a question, would you answer it honestly?

Are you passionate about your job?

Before you answer, let’s define passion. The dictionary definition has many definitions: intense, driving, or overmastering feeling or conviction; ardent affection; a strong liking or desire for or devotion to some activity, object, or concept.

My definition: it’s the thing that makes you jump out of bed in the morning, the last thing you think about at night as you fall asleep, the thing that you think about in the shower, the thing that lights up your life.

Passion changes with each passing phase in your life. At times it’s a love interest, your children, your job, your vocation, your hobby. In keeping with the theme of this blog, we’re talking about passion on the job for this post.

Here’s another question:

Do you love your job?

Over the years, I’ve asked this to many, many people. Some people respond with a shrug and a “yeah, sure, it pays the bills”. Others say they like their job, but love other things more. Still others give me an emphatic “no”. There are many answers in between, but if you didn’t absolutely, without hesitation, answer “yes” to both questions, this blog post is for you.

We spend close at least 10 hours a day at work (or commuting to and from work). Some of us spend more time with our work colleagues than we do with our own families. To say that we don’t love our jobs is just not ok. I remember the day when I realised that the job I thought I loved, that other people said they could see I loved, didn’t do anything for me anymore.

It was the winter of 2015. I was sitting with one of my clients, a VP in the legal department. He was telling me about how he had lost his drive and I remember asking him the same question above. He said he loved what he did. He didn’t like the late nights, the robbed time with his two young kids and wife, and the undue stress it caused when he had to work through weekends and vacations. But that went with the territory of being a lawyer and he admitted that it was far better than being in private practice. Then he asked me the question and I responded with the same instinctive response I’d been giving people for years, “Oh, yes, I love my job.”

But as I walked back to my desk, the question lingered. Wait. Did I still love my job? What I had loved about HR was making a difference in people’s lives, making departments great by putting the right people in the right jobs, coaching people through difficult times, helping them love their jobs. Lately, though, it felt like I wasn’t doing that anymore. I was catering to a senior leadership team that I did not agree with, and simply executing on their decisions. I’d had to help terminate people I didn’t believe deserved to be terminated. My views were respectfully listened to, but were rarely heard. I was working with a self-important corporate group that were more concerned with their own empire-building than they were of the larger employee population. For the first time, in many, many years, I realized that I didn’t love my job. And I wasn’t passionate about what I was doing.

Falling out of love with your job is tricky. If you fall out of love with your hobby, you simply stop doing. So, we automatically think that falling out of love with your job means it’s time to look for another job. Which is exactly what I did, and what I’ve coached so many people before me to do. But the new job I went to was really more of the same thing. What I realized then is that when you lose passion for your job, it’s more than just the job, the company, and the boss. It’s the inner desire, the fire that keeps you going. When the fire dies, sometimes you can rekindle it by adding new kindling, lighter fluid, using a blower, but if that doesn’t work, you need to go to new grounds altogether.

But all that is easier said than done. When you have a mortgage to pay, a family to take care of, and obligations that depend on your job, you can’t just up and leave the industry and start over somewhere else. Sometimes you have no choice but to stay. But just because you have to stay, doesn’t mean you need to struggle to wake up in the morning, and it doesn’t mean you have to simply tolerate the place you spend almost half your waking hours.

Here are some tips to reignite that passion in your work life:

Remember what made you fall in love

Think back to those idealistic early days when you first got your job. What made it exciting? What made you leap out of bed in the morning? Was it the new learning? Or perhaps it was the newness of the people you were working with. Make a list of all the things you first loved about your job. If you’ve been in the role for a long time, the role may have been very different back then. Think about when things began to change, and what were the triggers that moved you from love to apathy (or worse).

Find ways to bring those things back

If you loved learning new things and the stuff you’re doing now is rote, it’s time to think of ways to reintroduce them into your life. It might be time to sign up for a new project that’s slightly out of your comfort zone. When you push your way into an unknown, it increases your drive to succeed, your problem-solving capability, your desire to win, and consequently, your desire to simply do.

Find your Why

Simon Sinek said it best. Once you find your why, what you do will make more sense. Why did you get into this field to begin with? Think less about your daily tasks you perform, and think about why you do them. What impact do those things have on the company and the people that work for the company. If you can’t remember your why at this moment, then it’s time for some reflection. Take some time off, or block off a time slot in your calendar. Go offsite and really think about why your job makes sense to you.

Find your Joy

You’ve heard of KonMari for your home. It’s the concept of only keeping that which sparks joy in your life. So, see which of the things that you do spark joy in your work and do more of that as much as possible. If you love coaching and helping people, then prioritize those things in your calendar. Sure, we can never totally eliminate the things at work that don’t spark joy, but you can try to increase the things that do. When you prioritize something, it becomes reality.

We spend far too long doing our jobs for us to spend our lives doing anything less than loving it. Now, go out there and find ways to rekindle that spark and passion in your work!

Categories
HR for HR

Fixing HR’s Reputation – Part II

A few weeks ago, I wrote a blog post on the state of HR’s reputation with the business. My assumptions on that post were based on anecdotal and personal evidence of my interactions with Business and HR professionals over the years.

I’ve mentioned in earlier posts that I was at an HR conference in late January and that I came away with so much. Today I want to talk about HR’s reputation. In the Conference edition of the HR Professional magazine, my anecdotes and personal opinion were corroborated with statistical evidence (HRProfessional Magazine, page). The article talks about the public perception of professionalism in HR with research based on a 2018 Ipsos survey of approximately 2000 members of non-HR professionals. The results weren’t great.

The article describes professionalism as the attitudes, values and behaviours of an individual which included one of more of the following characteristics: maturity of character, dedication to one’s craft, a disciplined approach to ones work, emotional self-control, trustworthiness, honesty, high ethical standards, high standards of one’s work, and intrinsically motivated.

Only 29% of the public had a positive opinion of HR Professionals and believed that HR professionals had high or very high honesty and ethical standards. This was the second lowest among regulated professionals, with lawyers being the lowest (an interesting result considering we work so closely with legal professionals).

The survey also found that regulated professions such as Accountants scored much higher. Another interesting point when you consider that CFOs are frequently held in higher regard than CHROs (if the CHRO position even exists in the organization).

What isn’t clear from these studies is which of the characteristics people were considering when they answered the questions on the survey. It’s hard to imagine that anyone would doubt HR’s honesty, trustworthiness or our maturity. But there it is. And, let’s be honest, it’s a little hard not to take it personally, isn’t it? After all, the definition of professionalism includes attitudes, values and behaviours of individuals, not systems (we’ve already established that the system needs an overhaul).

The point of this blog post isn’t to rehash the stats in the HR Professional article. It’s to highlight a real problem facing our profession and start thinking about how we can fix it.

We have a lot of work to do, guys!

Rather than provide answers or solutions to the problem, I’d like to pose a few questions to you, my fellow HR Professionals:

What attitudes do you feel contribute to professionalism?

The HR Professional article gives us some broad categories such as high ethical standards and high standards of one’s work. What else could we focus on to develop an attitude that amplifies our professionalism? Here are a few that I think to make a big difference:

  • Putting our clients first, whether they’re employees or managers of the company.
  • Making sure that every piece of work we do is with the client’s benefit first, whether that’s rethinking performance management, compensation plans, coaching, advice.
  • Have a strategic mindset. This is such a broad category, but it begs to mention because too many of us get caught up in putting out the fire of the hour, as opposed to determining root causes of the issues causing us to sometimes spin around in circles. Not a great look from our clients’ perspective.
  • Develop an “Everything is figureoutable” attitude. This concept comes from Marie Forleo, a business and life coach who I greatly admire. The basic premise is that there is no problem that doesn’t have a solution, whether that’s ours or the client’s problem. When we have this attitude, we eliminate the “we can’t do that” response from our vocabulary.

What behaviours contribute to our professionalism?

Trustworthiness and honesty are paramount in this profession, so it is a little shocking that anyone would question our integrity in that respect. The logical conclusion is that our behaviours don’t match our values, or not to the extent we want them to. Here are a few things to think about and, no doubt, you’ll think of more:

  • How often do we keep confidential things confidential? This is a tough one because sometimes we have to share what people tell us in order to solve their problem. But how can we share the information without betraying confidences and still solve the problem? Some say that’s impossible, but if we are to earn people’s trust, we have to think bigger and come up with a solution to that problem. Perhaps it means telling people up front that we can’t keep that particular thing confidential if we want to solve their problem. Perhaps that means learning a different way of approaching the issue with managers.
  • How often do we give our clients the information they need to make an informed decision? How often do we have a vested interest in our clients’ successes? If we think about our clients’ success as our success, we start to put a different spin on the advice we give them. It becomes less about policies and legal constraints and more about creative solutions to problems (I had a boss once who was a master at this; watch for an interview with her in a future blog post).
  • Getting back to people on time, doing what we say we will do, and thinking beyond the confines of HR. These are easy to implement and have a huge impact for our clients.

This blog post isn’t meant to provide answers to the big problems that our profession faces. It is meant to trigger discussion and start that journey towards changing that 29% to an 85%. If you’re shocked by the results of the HRPA survey, then let this blog post provide the wake-up call you need to get into action.

I’d love to hear from you! Are you surprised by the results? What are you going to do to change this perception of HR?

**I’d like to invite you to my community. Head on over to www.carasconsulting.com and sign up for my weekly updates, insights from the business, events and other nuggets that I only share on email. I’ll see you there!**

Hyperlink the underlined words to the blog post called “A Grassroots Guide to Fixing HR’s Reputation”

Note the hyperlink to the article

Categories
Productivity Recruitment

The Single Most Effective Way to Stay on Top of Recruitment

I have a fond relationship with Recruitment. It was one of my first responsibilities as an HR Coordinator and I’ve continued to recruit over the past 12 years at various levels of the organization. Back in the early days, I was fortunate enough to join an HR department with set processes, so I had lots of guidance, templates, and tools to help me. I remember I filled my first role in less than 3 weeks, and I thought I was the best recruiter in the world. However, I quickly found out it was nothing more than beginner’s luck and that some roles were harder to fill than others for a variety of reasons: difficulty in finding candidates, hiring managers getting caught up with other tasks, and me getting side-tracked with other tasks.

For HR Business Partners who are fortunate enough to have a dedicated Talent Acquisition department, the task seems easy enough. Help hiring managers define which roles need to be filled and then introduce them to the Talent team who take it from there.

However, for the rest of us HR Generalists who need to juggle recruitment along with a multitude of other tasks, it’s too easy to let recruitment fall to the wayside. I found that hiring managers would need to follow-up with me to get the status on the hiring process at an embarrassing rate. Yet, no matter how hard I tried, I couldn’t keep up. Now, mind you, I was also juggling 10 – 12 open roles along with a very busy HRBP schedule, so it was no wonder. But hiring managers don’t care about what else you have going on. For them, rightfully so, their role is the most important.

So, in my quest to find a more efficient system for myself, I realized that the best way to manage each vacancy was to treat it like a project.

Let me explain.

Project Management as a discipline sets proper expectations around what can be delivered, by when, and for how much. Effective Project Managers can negotiate logical and reasonable deadlines and milestones across stakeholders, teams, and management. They also highlight the potential risks, which areas will likely run into difficulty, and which ones need more attention upfront.

This is exactly what is expected of the Recruitment function within HR.

So, I’d like to share how I keep on top of my open roles and how I treat each and every vacancy as a project to ensure it gets filled in a timely manner and within budget. With today’s sophisticated Applicant Tracking Systems (ATS), it’s a lot easier. But even without a fancy ATS, HRBPs can stay on top of all their vacancies with a little work upfront.

There are a few things you need to do up front to set you up for success

Map your recruitment process

Sure, we all know that the basic process: meet with hiring manager, get job specs, create job posting, post job, screen applicants, conduct phone interviews, then in-person interviews, background checks and then an offer letter. That said, each organization is different and it’s important to map out each step of the process and who is involved. I won’t go into the specifics of what a good recruitment process looks like (more on that in a future blog post) but go ahead and map out your organization’s recruitment process and approval steps.

Create a Project Plan template based on your process

The next thing is to create a project plan template. This is simply a list of steps you that the relevant stakeholders need to take in order to close the open role. The trick to this is to include each and every step that needs to happen along with who is responsible for taking those steps. Ultimately, though, you (the Recruiter) are the Project Manager and are responsible for ensuring the project stays on track.

There are a number of tools you can use to create your template. You can do in a Word document, an Excel spreadsheet or use a project management tool such as Asana (my personal favourite because it’s free and it’s online with a free app for your phone).

In a Word document, put in the Title of the vacancy as the heading, next the hiring manager, next milestone dates (E.g. job posting date, resume/phone screening dates, in-person interview dates, second level interviews dates, and offer letter date)

Underneath that, create a table with columns across the top. The 1st column is the task, 2nd column is Responsibility, 3rd column is the Date when it should be completed, and 4th column is the status. You can populate the Responsibility column referring to the process you mapped in the earlier step and the Dates would come from your milestones.

Commit to weekly status updates

The crux of managing a project is providing timely updates on the status. One of my first managers told me I should be providing a recruitment update to my clients every 2 days; however, I’ve found that a weekly update is sufficient. I like to put in the date of the status update at the top of the document (and in the file name) and simply commit to completing the Project Plan for each vacancy on a weekly basis. Pick a day of the week when you’ll update the Project Plan and send it out to your respective hiring managers and put that date into your calendar or task list. Fridays work best for me.

I like to send the Project Plan to the hiring manager at the beginning of the recruitment cycle so we’re all on the same page. It also has the added benefit of keeping me honest as I’ve publicly committed to the dates.

When things go sideways

Inevitably, there will come a time when things won’t go according to plan. There have been only a handful of times in my 12 years of recruiting when the recruitment process has been smooth and I’ve hit every milestone. Your top candidate will drop out of the running, hiring managers will change their mind, the job won’t attract the right candidates the first go around and we need to redefine the criteria. These things do and will continue to happen. The point of the Project Plan isn’t to eliminate these things; it’s to ensure that when they do happen all parties are aware of the issues and are able to quickly come together to course correct.

Project Management is one of those disciplines that we don’t often see in the HR space, mainly because much of what we do is undisciplined. However, as I do this more and more, I’ve found that we create the anxiety around us and with a little focus and discipline we can break out of the I’m-so-busy-it-hurts routine that we’ve come to see as a badge of honour. There’s no honour in chaos and busy-ness.

Recruitment is exactly the type of work that could be done more effectively (and more efficiently) using the basic principles of Project Management. I would say that even with an ATS, a Project Plan provides an excellent overview of each of your vacancies and ensures all stakeholders are on the same page. So, the next time your boss or your hiring manager’s boss asks you for a status update on a vacancy in your company, send them the most recent Project Plan for the role. An added benefit of Project Plans for each role is that anyone can pick up the recruitment of a role when someone leaves the organization or goes on vacation.

If you would like a copy of my own project management template, I’d be happy send it to you. Just email me at sadaf@carasconsulting.com.

**I’d like to invite you to my community. Head on over to www.carasconsulting.com and sign up for my weekly updates, insights from the business, events and other nuggets that I only share on email. I’ll see you there!**

Categories
HR for HR

Why HR needs to lead with courage

Last week I attended the HR Professional Association (HRPA) Annual Conference. It’s the annual 3-day event the Association puts on with several high-profile keynote speakers and dozens of concurrent sessions covering all areas of HR.

Can I tell you, I was blown away! It was one of the most value-packed, energetic events I’ve attended in many years. In fact, there was so much value, I think I have blog post fodder for several weeks to come. You’ll be hearing a LOT about the conference. If you didn’t attend, definitely stay tuned.

The keynote speakers were all awesome, but the two that really stuck with me were Jade Simmons and Cy Wakeman. If you don’t know who they are, I strongly urge you to check out their stories and follow them. Their journeys were so poignant, and so hit the mark on the theme that I want to talk about today: Courage.

Both women were (are!) pioneers in their respective (very different) fields. Both talked about the myths of fitting in, how pushing boundaries elevated their careers, and how they continue to lead change and do big things. When you think about it, we, as HR Business Partners, are perfectly poised to make BIG changes. But how many of us can honestly say that we have put ourselves out there and actually made those big changes? Or even tried to?

So I have a confession to make. Some of you know that I started my business in the summer of 2017, leaving behind an amazing corporate job. Many people thought it was the ultimate act of courage. Some were envious. Many were worried that I’d gone crazy. But the truth is, I was not courageous. I had a big financial safety net and extremely low overhead. It took me 3 months to get my first client and I charged him 15% of what I was worth because I was too afraid of losing him. 15%!

Beyond that, my courage failed when it was time to broadcast my message. I knew from the very beginning that I needed to create original content, get my thoughts and views out there into the world, build my brand. Yet I couldn’t make myself do it.

I was terrified of putting myself out there.

Everyone told me I was so brave to quit corporate, but I wasn’t brave at all.

You see, for 18 months, I played a safe game. I kept my ideas to myself. I only “liked” posts that others liked first. I didn’t share a single original blog post on my personal LinkedIn profile for fear of what people would think of me. I didn’t want to piss off that one influential person who might give me business but because I wrote the wrong thing now wouldn’t. I wrote blog posts that were boring and I didn’t have much to say so I blogged inconsistently. In wanting to please everyone, I was pleasing no one.

Jade Simmons and Cy Wakeman changed that for me.

Here’s what I realized. People want to see others carve a different path. They want to root for the new kid who’s doing something different. They want to be inspired. And inspiration doesn’t have to come from profound, eloquent trailblazers. Regular everyday people like you and me can inspire. We don’t need to start organizational-wide movements, but we can say one thing to one person that will help them change one thing about themselves.

But perhaps the most important lesson I learned last week is that you can’t inspire everyone. And if you’re too afraid of saying what you think for fear of upsetting one person, the person who really needs to hear your message will never hear it. If Jade Simmons hadn’t spoken up to her music teacher for fear of being expelled (or them dying! – you have to read her story), we would never have discovered her exhilarating, unique style of music.

So, in light of my new-found wisdom, I’m here to share something with you.

Whether you’re in HR or not, the world needs to hear from you. But particularly if you are in HR and support a client group, you have an obligation to be out there spreading your brand of wisdom. They want a passionate, real person guiding them and counseling them to be better.

Here’s one thing I know for an absolute fact. No one comes into work every day to be mediocre. Everyone wants to make their mark, make a contribution, and be fulfilled in their jobs. HRBPs, you have an obligation to the people at your organization to help them realize their potential and find their way.

Raise your hand, how many of you know at least one manager who should not be a manager? Not because they’re deficient in any way, but because their passion is in doing the job, not managing it. Guess what? Being a manager is not the holy grail of a corporate job. Why is it that we’re so accepting of people who tell us that they don’t want executive responsibility, but when someone says they don’t want to manage people, we think they’re unambitious?

Now, I know having courage is not easy. But that’s the thing about courage. You can’t be courageous without being afraid.

Another show of hands, have you ever known the answer to a question in a forum/presentation and have not raised your hand? I’ll bet there are a few of you out there. So, let’s start with this one. The next time you’re at a large meeting, or a conference and the speaker asks the audience a question, raise your hand. It’s a simple thing, but it will help you start.

We have to start small in order to get to the really big stuff. The world desperately needs us to get to the big stuff, but unless we can speak up about the little things, we don’t stand a chance with the company-wide things.

I was brave in the corporate world. I raised my hand, I was vocal about what I felt was right and what was wrong and I made an impact. But when I was dropped into a new world, I went silent again. I stopped talking and I’ve robbed the world of my viewpoint. You see, it’s irrelevant whether people like what I have to say or not. I don’t know either way unless I speak. I’ve decided to break my silence now and I hope that you’ll come with me and break yours.

I’d like to invite you to my community. Head on over to www.carasconsulting.com and sign up for my weekly updates. I promise to share regularly and I want to hear your viewpoints about HR and about the world. I’ll see you there!

Categories
HR for HR

8 ways to learn your client’s business in less than 30 days

No matter what their profession, the highest performing people are those that not only master their own craft but also understand their client’s world inside out.

I remember when I was studying for my HR certification, it was enough for an HR professional to just know HR, employment law, and the company’s policies and procedures. In those days, leaders didn’t expect much more from their HR rep and only went to them when they had an “employee issue” or needed to hire someone.

Anyone who’s been in HR for longer than the past ten years or so knows that the expectations of HR have increased significantly. It’s no longer enough to just know HR. HR Business Partners and HR Generalists are expected to know the inner workings of the business they support, whether that’s operations, finance, legal, marketing, or any other specific function in the company.

Plus, I can tell you from personal experience that speaking the department’s or business partner’s language gives you permission to get in their inner circle, a place where you need to be if you want to influence decisions. And, if you’ve been an HRBP for any length of time, you know the holy grail of this job is to be able to influence (not force) your client’s into doing the right thing.

Yet, unfortunately, there are far too many HRBPs and HR Generalists who struggle with learning the business. Some feel like it’s not that important, others feel overwhelmed by all the new information (and let’s be honest, there can be a lot!), and there are some who feel like they’re doing an effective enough job without knowing the details.

I remember several years ago, I asked a panel of senior HR leaders whether they thought it would be beneficial for an HRBP to have their CFA designation (Chartered Financial Analyst – a very difficult, lengthy certification process) along with their CHRL. They all but laughed at me. First, they told me that getting the CFA was too difficult and that it would be a waste of the HRBP’s time. Now, at the time I was supporting the Capital Markets group of a large financial services company. And it was a whole other world to me. I didn’t know much about that business, and the employees there didn’t really take me seriously. I mean, they respected me for my HR knowledge, but I never got invited to any deeper discussion. And fair enough, it would’ve gone over my head anyway! But what irked me was that these senior HR people were telling me that a CFA (a designation that 100% of the employees in this Capital Markets group had) would be a waste of time for an HRBP. Wouldn’t my job have been easier if I could speak the same language? And wouldn’t they involve me in deeper discussions if they knew I’d understand it?

Now, I’m not telling you to get a CFA if you’re supporting a Capital Markets business. What I am telling you is that you have to speak the language of your client’s business. I’m telling you that after working with hundreds of leaders over the past 12 years, I know that you will get more time of day when you understand the inner workings of your client’s organization.

The funny thing is, senior HR leaders all over know this. But there is no manual that teaches HRBPs how to “learn the business”. We all know it’s important to understand the business, but we’re left to figure it out for ourselves.

Over the years, I’ve had to fumble my way through learning my client’s business. I’ve supported clients in real estate, investments, private equity, capital markets, legal, marketing, finance, manufacturing, IT, engineering, insurance, sales, and operations. And I’ve had to learn the business pretty darn quickly to make an impact as quickly as possible.

Here are my 8 foolproof ways to learn your client’s business in less than 30 days.

Make it priority

You can’t learn anything without making it a priority. In the early days of taking over a new client group, you’ll have more time on your hands. I suggest you set aside 10 hours a week to ramp up over the first month on the job. Yes, it’s a lot, but the payoff is most definitely worth it.

Speak to people

One of the first things I do when I take over a new client group is set up meetings with everyone in the group, from the most senior person to the most junior person. I have a list of questions I like to ask them about what they do, who they report to, how their job fits into the department and the company, what they like about their job, and what’s the one thing they would change if they could. These questions give you a world of information. At first, you may not understand the nuances of everything they say but take copious notes. I promise that after the first few meetings, things will start to make sense. I also like to bring a copy of the org chart of the department so we can reference other people and functions as they come up in conversation.

Ask to be invited to team meetings

If you haven’t already been invited, ask the senior-most leader if you could be invited to their team meetings. I tell leaders that I want to learn the business so that I can provide as much value as possible. I also tell them that I’d be available to them if there was an HR question that came up. Sometimes leaders are skeptical, but if you present it in a way that makes sense, they almost always say yes. Again, take copious notes.

Organize Your Files

Look back at my last post about organizing your emails. Organize your physical files the same way. I have one file folder for each department or leader. You can do whatever makes the most sense to your business. When I return from my meetings, I file my notes into the respective folder. At the end of the week, I set aside an hour to read through my notes from all my meetings. I make note of any follow-up questions I have and any major themes that have emerged.

Ask clients for useful websites

Industry websites are extremely helpful in learning the basics of any business you’re supporting. For example, when I was supporting the various financial services departments, I found Investopedia to be invaluable. It broke down complex concepts into very simple terms. You can then use the concepts you learn to relate them back to the issues your clients talk about in your one on one meetings or team meetings. This way you learn the concepts and then learn the context within your client’s business. I would set aside 5 hours per week for this.

Share the information with HR colleagues

One of the best ways to solidify your learning is to teach it to someone. Share the information you learn with your COE partners and other HR Business Partners across your larger organization. If you’re a single HR person in a small company, network with other HR Generalists in your industry and share notes. Plus, there’s nothing more valuable than going back to your client’s with information on how others in the industry do things, or organize their departments, or other HR practices. Of course, it goes without saying that you need to be careful you’re not oversharing or giving away proprietary information. If you’re not sure what is proprietary, ask your business partners what is considered confidential or a trade secret. I would set aside 1 hour per week for networking.

Read Executive decks or Client presentations and pitches

Another really easy way to learn high-level basics of your client’s business is to read decks they prepare and send to external parties such as investors, clients, and partners. When I joined a private equity firm, I read through their deal documents to learn and understand the deal process. You’d need to ask your clients to share this information with you, and if you present it such that you want to learn to help serve them better, most times they’re more than willing to share.

Google!

Really for any 21st-century professional researching a topic, Google truly is your best friend. Set up Google Alerts for keywords that you learn in your meetings and through reading pitches and decks. Learn how to do BOOLEAN searches and zero in on really specific terms to get the most accurate and relevant results. I set up daily alerts for the first 30 days, then weekly alerts after that.

That’s it!

Follow the 8 ways above for one month and you’ll be well on your way to learning the ins and outs of the business you’re supporting. These 8 ways have worked for me time and time again and helped me build outstanding relationships with my clients. I’ve always been able to give my clients advice that most other HR Business Partners have not been able to give them. All because I took the time to learn their business.

I’d love to hear how you implement these steps and your success stories afterward. Are there any other tips that have worked for you? Comment below and let me know.

If you like this post, head on over to www.carasconsulting.com and sign up for our weekly emails that are packed full of tips and advice just like this.

Categories
Productivity

3 Foolproof Ways to Streamline Your Work

This post is written for HR professionals, specifically HR Business Partners, but I think anyone in a client-facing role can use the advice to streamline your work.

You wake up right before your alarm goes off in the morning. You’re well-rested and peaceful. You stretch and make a mental list of all that you’re going to get done today at work. You list the 3-4 big things you need to take care of today and smile. It should be easy enough. You stretch one more time and your hand brushes against your phone on the nightstand. Instinctively, you reach for it and check your email.

You realize too late that you probably shouldn’t have done that!

There’s an onslaught of emails from between 10 pm when you hit the bed and well past midnight. Your boss needs an executive offer letter done up before 10 am, there’s an employee issue you have to deal with one of your clients on the west coast, and the new SVP wants her team’s compensation, along with all sorts of other employee data.

You scroll through the emails, spend too long reading through them, which sets you behind schedule by too long and by the time you get to work, you’re in a mad panic. You’ve completely lost track of the 3 big things you wanted to get done today. The next day, you have few more “catch up” emails to get through, and before you know it, you’re completely overwhelmed and drowning, rushing to get things done and compromising on quality.

Now imagine another day where you would never freak out about the same email from your boss because you’ve already done up a draft for this new executive with only a few things that need to be plugged in. And that behavior issue would never arise because the manager would already know how to deal with it. You’ve coached him so well after all. And the new SVP won’t ask for compensation information on her team, because you already gave that info to her when you helped with her onboarding.

I’ll bet you’re thinking that scenario 2 sounds lovely, but in the real world, that’s not how things go down. Or perhaps you thrive in Scenario 1 because you love the feeling of the unknown, and who likes planning their day anyway? It can get so boring.

Let me tell you that I was the HRBP in Scenario 1 for years. And for years I convinced myself that the chaos and unpredictability were what I craved. Besides, I told myself, it was part of the job. HRBPs could never have a predictable day. And if they did, I sure as hell didn’t want a piece of that. I thrived in busy environments. And I produced better work when I was swamped and going out of my mind.

The truth is that while I like being busy and I perhaps do indeed complete more work under pressure (note I didn’t say better work), I don’t like feeling stressed. I genuinely feel like I lose months off my life when things get that crazy. And I realized that when I’m busy it’s an ego boost, a feeling that I’m important, that I’m doing something worthy. When in reality it makes me look disorganized, harried, and like I don’t have my shit together. NOT a great impression!

So, I devised a way to ensure I was as organized as possible. So that emails like the ones above didn’t completely derail my day, and that I didn’t fall behind by the daily fires that are almost inevitable in the world of human resources. Here are three things that I did that completely took my career to the next level.

Set up processes

This was a game changer for me. It takes a little time to get organized at first, but the pay off never ends. A process is a systematic series of actions you take in a given situation. I created checklists for pretty much everything: recruitment, onboarding, terminations, performance improvement, board reports, metrics, and any other ongoing tasks I had to manage. I created templates for as many things as I could: employee letters (along with notes in the margins for things I needed to change around), questions to ask new clients, questions for managers when they had an employee issue, commonly asked employee and manager questions, lists of who to call for questions with internal HR issues (payroll, benefits, etc). I had agenda templates for my meetings with clients, with my manager and my team. I created a system to quickly denote tasks for myself in a page full of notes from a meeting. Mine is an asterix with a circle around it. Even now, when I come out of a meeting, I quickly scan my notes for an Asterix with a circle around it and put those tasks into my task manager (more on that in a moment).

The more you can systematize your work, the easier it will be to get things done faster, consistently, and with fewer errors. It also makes training new employees a cinch. The better your processes, the less time and energy you spend on routine work, and the more time you have to spend on partnering with your clients and doing value-add work.

Organize email

I found a way to organize my email that works like a charm no matter which company I’m working for, and no matter which job. I use the same system in my business too. The system is simple and as long as I follow it, nothing ever slips through the cracks.

I create folders in my email for everything. I typically organize it by client group with subfolders for people or departments within that client group. For example, when I worked for a large pension fund, I supported the offices of the CFO, the CRO and the COO. Those were my top folders. Under each top folder, I had a list of departments that reported into it. For example, under CFO, I had subfolders for Finance, Actuarial, and Investment Operations. And within Finance, I had subfolders for the SVP, FP&A, and Reporting. I also had folders for my direct reports, my boss, and a folder called Projects, with subfolders of each project I was working on. Once the system is in place, processing emails become a lot easier.

When an email enters my inbox, I immediately read it and decide what to do with it. If it’s an action email, I enter the task into my task manager, then file the email immediately into the folder that makes the most sense. If I need to reference the email when I respond, I leave it in my inbox. If I have to forward the email to someone else to get an answer, I leave it in my inbox until I get the answer. This also serves as a follow-up because if I haven’t received an answer in a reasonable time, I can follow-up with the person. As soon as the email is actioned, and I’ve responded to it, I file it away. This keeps my inbox clean, and I know the only emails I have in there are ones that need work. Also, it makes finding old emails so easy as they’re all neat and organized in folders.

Track Tasks and Projects

Last but certainly not least, I have a method to track my tasks and projects that ensures I never forget I have to do something. You can use whatever tool makes sense to you. Over the years, I’ve experimented with many tools; Outlook tasks, Outlook calendar, Google tasks, Todoist, OneNote, Evernote.

The one I’ve landed on, that has made my life immeasurably simple is Asana. Asana is a free online project management tool, with a handy phone app that ensures you have access to your tasks and projects wherever you are. There are tons of learning resources on Asana online, so I won’t get into the technical details now, but it has completely changed my life. Not only do I track my projects, tasks, due dates in Asana, I also track my client conversations on it. I set up a separate project for each major client group (similar to my email folders). I can scan and attach my handwritten notes into the project. And when I have a task from a meeting with that client, I can enter it with a due date. All incomplete tasks show up in my Asana inbox. An added bonus: it makes year-end performance review time SO easy!

I hope this helped you see that the craziness doesn’t have to be part of your daily life. And now I’d love to hear from you. How do you stop the crazy in your life?

If you like these tips, head on over to http://www.carasconsulting.com and sign up for our weekly emails full of advice and tips to help you be the best HR Business Partner they’ve ever had!

Categories
HR for HR

A Grassroots Guide to Fixing HR’s Reputation

The discussion was getting heated.

A group of about seven of us were in a performance calibration session. You know, those year-end meetings HR facilitates with business leaders to ensure everyone is being rated fairly (yes, we were still doing those, but more on that later).

One of the managers had gathered feedback from all of the employee’s clients and was reading the emails to the group, to justify the rating. The emails went something like this: “Eric is always ready to brainstorm with me to find a solution to my problem”, and “Eric goes above and beyond by responding to emails on time”, and “I love working with Eric; he’s part of our team”. The manager’s own feedback was along the same lines.

“Hang on,” I said. “Everything that you’ve said about Eric is great. But I would expect that of every employee. What has Eric done that has exceeded expectations?” At this point, all eyes were on me, and a moment of stunned silence ensued. Then all at once, everyone started speaking.

“No, he’s the best employee we have!”

“We need more people like Eric on the team!”

“Eric is way farther ahead than his peers!”

Then one of the VPs turned to me and said:

“Eric does far more for his clients than anyone in the HR department does for me!”

I opened my mouth, but nothing came out. It was like a slap in the face. The argument deflated pretty quickly after that.

When I got back to my desk that afternoon, I had to think hard about what the VP had said.

And it reminded me of other times I’d heard similar things, not about me, but about HR in general. When I tell people that I’m in HR, they give me an almost disdainful look. Oh, it’s very subtle. Guilty by association. In the early days, I was puzzled. Then I started calling people out on it. Why? What has been your experience with HR? Some would fumble and give me platitudes, but most would look me straight in the eye and tell me their truth:

Hinderance to business, unhelpful, just a mouthpiece, Catbert (with a smirk), narrow-minded, useless. I swear, I’m not making this up.

It hurt. Knowing that I didn’t want to be like that, and so many HR people I’ve worked with didn’t either. We genuinely want to help our clients. But the perception stays. Why is that?

I mean, I respond to emails. Sure, I’m not always prompt about it, but that’s because there’s so much work to do all the time, and sometimes emails fall to the bottom of the pile. And I try to give them options, but the policies we have in place are very clear on what is possible and what isn’t. I try to understand their challenges, but I didn’t really know what they do. And it’s hard to brainstorm with clients when they just come to you and tell you what to do, usually the very things they can’t do because of policies or the law.

So, if we don’t want to be that way and work hard not to, is the fault with us, or with the system? And isn’t the system defined by the people within it?

When the #MeToo movement began in 2017, it started with one man, but it was a movement against a flawed system. A system that was not merit-based, a system that forced women to do things they didn’t want to do if they wanted any measure of success. Women were victims and, finally in 2017, men were called out, but the reality is that women were part of that flawed system for decades. They were complacent members of that system. Everyone knew what was going on, but it took until 2017 for women to speak out.

We have to take charge of our own reputation and our own place in the corporate world. I’m so tired of waiting for the system to change.

I read HR magazines, and I hear about HR executives who are making transformative changes to their organizations and making HR more business-centric while balancing the needs of the employees.

But, let’s be really honest here… unless you’re part of that rare progressive company, most of us are stuck with the same HR practices that were put into place 30 years ago. Annual performance review forms that nobody likes, bonuses that are uber subjective (if there are bonuses at all), terminations at will (even in Canada, though we have better severance packages), bureaucratic org structures, cumbersome systems, rigid policies, and the list goes on.

In other words, the tools of the trade have changed, but the trade itself is exactly the same!

So, this article is for the regular HR folks out there who are disenchanted with their HR department’s internal practices. For those HR folks who want big changes but can’t get their Senior Leadership Team to see their value. For those HR folks who have bosses who are too scared to go against the norm.

I’m talking about a grassroots shift in the way HR is perceived at your company. The way you are perceived in your company.

Grassroots movements start with small changes, at the individual level. The way to change the HR system in your workplace is to do something yourself. Let’s not wait for permission. Let’s not wait for them to figure out how to fix the system.

Let’s make 2019 the year HR professionals speak out about HR. Don’t let the system define who we are. Reclaim your right to be respected!

So, here’s what I’m asking us to do, starting today:

Respond to every email and voicemail the same day.

This is from countless people I’ve spoken with, and such a simple one, but it does wonders to increase the perception of reliability with your business partners. Even if we don’t have an answer, acknowledge that we’ve received their email/voicemail and will get back to them with an answer. Then get back to them with an answer or provide regular updates on the status of the answer. Let’s aim for a client to never have to follow-up with us.

Take the time to sit with clients at regular intervals without an agenda

The first rule of building trust is to get to know our people. And allow them to know us as people. I’m talking about frustrations, likes, dislikes, aspirations, interests, strengths, fears. The more we know about them as a person, the more effective we’ll be in our communication with them, and in giving them advice and guidance when it really counts. In time, they’ll see us as a trusted friend, not the HR adversary they have to brace themselves to deal with.

I’m talking about all employees, not just the managers and leaders. This is so important because many times we get a one-sided view of the business: the managers view. When we aim to get to know all employees, we can add more value to leaders.

Make time to understand the client’s business

Let’s set aside a part of our week to learn the business area that we’re supporting. Talk to people about what they do, learn their jargon and business terms, then practice with them. Ask to be invited to their team meetings so we can see those business terms in practice. Book coffees and lunches with people to learn about what they do in the organization. At first, this will be hard, but if we come at this with a genuine desire to learn, people will warm to us. Aim to talk to all employees, not just the managers. We want to learn the business inside out, their processes, their practices, their relationships with internal departments.

Get a handle on tasks and get organized

This sounds easy but is so hard for most of us, and it’s so crucial. One of the biggest complaints people have about their HR departments is that their request goes into a black hole. Let’s organize our emails, our tasks and project manage the large initiatives we’re involved with. Listen to productivity podcasts, read blogs, watch videos. Pick a system that works for each of us and implement it right away.

Work hard to come up with non-standard HR responses to questions.

Let’s blow our clients away with solutions that don’t involve the phrase “you can’t do that”. I’ll talk more about this in future posts, but for now, whenever we have the urge to tell someone they can’t do something, follow it up with what they can do, and if possible, offer several options. As we keep doing #1 to #4 above, this will get easier, because we’ll know our people, and we’ll know their business, and that’s 80% of the solution.

Lastly, the only way to fight this fight is to be passionate about what you do. If you’ve lost your passion, then now is the time to change that. Life is too damn short, and work hours are far too long, to live without loving every single day.

Over the next few weeks, we’ll go deeper into how we can turn this conversation about HR on its head. How to build trust with clients, how to be courageous, how to change the limiting beliefs about our potential. Because once we start doing these things, a wonderful thing will happen. Those around us, our peers, our clients, will start to emulate us. We’ll change people’s lives without citing a single policy or writing a single performance improvement plan.

Now I’d love to hear from you. Do you agree? Disagree?

Head on over to www.carasconsulting.com to join our community and get weekly updates, live events, interviews with clients, and so much more.

**COMING SOON – private Facebook group to share ideas with each other and hear directly from me weekly!**

Categories
Recruitment

Job Postings That Attract Top Talent

Every Thursday, we bring you Endless Recruitment: tried and tested recruitment strategies to attract, interview and select your future star performers.

Last week I posted about how small businesses can leverage their size to attract top talent. This week, I want to build on a point I made about job postings. Here’s the thing – if you’re trying to recruit top talent, you need to put in some work. The days of recruitment being a one-way street are long gone. These days, candidates want the same treatment from employers that employers expect from them.

We expect candidates to have a great looking resume, spend time on a custom cover letter, show up on time for interviews, dress a certain way, ask amazing questions, send a follow-up note, the list goes on. Yet, so often we aren’t prepared to give them the same courtesy. Our job postings are boring and flat, we make candidates wait for us at the interview, we don’t make them feel welcome, and we don’t respond to their follow-up note.

You know who you are. If you’ve done any of those employer things above, times have changed. Candidates are revolting and the truly outstanding candidates, the ones who know they could go anywhere, are not having any of it. Believe me when I tell you, they will completely skip your job posting, if they’re even looking.

And if you manage to get them to the interview stage, and you don’t sell them on your company and the job, they will back out of the process. Ten years ago, this almost never happened. Candidates would apply for the job, we would call them in for an interview, they would need to sell me on how much they want the job, and I would take weeks to get back to them because, you know, we’re all busy. 99% of the time, they would still be waiting and holding out because the company that I worked for amazing.

These days, even top employers have trouble holding on to amazing candidates if they take too long to make a decision, or if the hiring manager is too brusque or arrogant, or if HR doesn’t get back to them on time. And these days, they’re not just going to pull out of the interview process, they will tell the whole world on social media sites like Glassdoor. By the way, if you think Glassdoor doesn’t matter, you’re very wrong. People look at Glassdoor ratings before even hitting the “Apply” button on your posting. I’ll be writing a blog post on how to notch up your Glassdoor ratings soon so stay tuned.

So, what exactly can you do to make sure your candidates take notice of your small, possibly-not-so-well-known company?

Make your job posting look and sound like a sales page.

All those sales page principles you’ve learned as a small business owner, apply to your job posting. Grab their attention, show them how they’ll benefit, talk about the features of the company, tell them what’s going to happen when they click the “Apply” button, and finally, what they can expect in terms of compensation.

So, let’s break this down.

1. The look

I’m sure you’ve seen job ads on LinkedIn or Indeed that look like this:

Job posting 1

The posting jumps right into the details of the job. The next section is about what the company wants from you. If there is anything about what the company is offering, it’s an afterthought at the bottom, saying “Competitive compensation and benefits”. If the company is really trying, they’ll say something about education reimbursement or work-from-home benefits.

Now, here’s a job posting that is the complete opposite from Betterteam:

Job posting 2

Notice the first paragraph/sentence that captures the reader’s attention right away. It talks about how great it is to work there, and then goes into what the company is looking for. But even that is written in a way that tries to match the candidate to the company. It’s not a list of qualifications.

2. Why should they work for you

The best sales pitches start with the benefits the product brings to the consumer. When translating that to a job posting, the best way is to talk about how your company solves a need in the candidate. Of course, in order to do this, you need to know who your ideal candidate is, and what motivates them. My last blog post talked about two universal truths about top performers. I’ll dive into this a bit more in a future blog post, but those are good starting points. Play up how your company is different from other employers and what you can do for them to “serve” their need to be fulfilled at their job.

This is also a good spot to talk about the ideal candidate. Check out the template job posting for how to position this without sounding like a checklist of qualifications. I’m also going to write a blog post on how to determine what qualifications you need for the job. Most times companies assume they need something, but they really don’t (or they don’t need as many qualifications as they think).

3. What they can expect as an employee

This is where you talk about the features of the job and the company. Most of my clients are in the professional services companies in insurance, technology, financial services, so I’m going to focus on that, but I find this works with any industry, though perhaps to varying degrees of success. Talk about how many (and which) projects they’ll be working on, or helping out with. Top talent like feeling a sense of accomplishment through the work they do, so highlight that. Talk about what their colleagues are like. Tell them to go to Glassdoor and see what their current and former employees are saying about you – if you have a Glassdoor profile (DISCLAIMER: only do this if your Glassdoor ratings are where you want them to be! I’ll be writing a blog post on how to boost Glassdoor ratings if they’re not). Finally, talk about the reporting structure (the flatter the better) and anything else that sets you apart from other employers.

4. What happens after they hit “Apply”

This is where you can really stand out from the rest. So few employers spell out exactly what the hiring process is for that job. Candidates apply for a job, and they feel like their application goes into the “black hole” of the company’s applicant tracking system. Most times, companies will say something like “Only those candidates selected for an interview will be contacted” which means that if people don’t hear back, they’re not selected for an interview. But it never tells candidates when that interview selection decision will be made.

So, let’s change that and tell these valued high caliber applicants exactly what happens once they submit their resume. Give them the dates when you’ll be reviewing applicants, the dates when you’ll be scheduling interviews, the dates when you’ll be scheduling assessments (if you have any), and the dates when you’ll be making the final decision (or expect to fill the position).

Two things happen with this approach. First, in a process that’s so fraught with ambiguity, this level of transparency is refreshing. Second, it holds your own team (and you) accountable for moving the recruitment process along. Too many companies spend far too long recruiting for one role.

5. Compensation

There are two schools of thought on listing compensation for the role. Most employers in the private sector will not list compensation. The reasons: 1) to protect the privacy of other people who hold the same jobs. 2) People are touchy about compensation and if they see that x job is paying $y, then their z job should also be worth $y or more. 3) Compensation shouldn’t be a driving force in the application process. 4) You might drive away qualified people. I agree with all those points.

However, when I think about the big picture, if you pay your employees fairly and are open and honest with them about their own compensation, then this should not be a concern. I’ve been helping companies with recruiting for 11 years, and the topic of salary expectations comes up right at the screening step. So why not eliminate ambiguity on both sides and just list a range? It will save you from screening candidates who don’t match your salary offering and it will save candidates time from applying for jobs for which they are too senior (or junior).

That said, I’ll leave this one up to you. You need to weigh the pros and cons and make a decision that’s right for you.

To make your next job posting stand out and attract quality candidates, download a free copy of our job posting template here.

Good luck, and if you want me to take a look at your job posting, just send me an email at ss@carashrconsulting.com.

Categories
Recruitment

How to Attract Top Talent When You’re a Small Business

Every Thursday, we bring you Endless Recruitment: tried and tested recruitment strategies to attract, interview and select your future star performers.

Do you ever feel like you’re constantly trying to compete for talent with large corporations? And getting left in the dust? You’re not located in a fancy downtown building, you don’t have fancy offices, or top-of-the-line benefits. Heck, you don’t even pay that well.

Does that mean you have to settle for less-than-stellar candidates?

Absolutely not!

Here’s the thing… the talent pool is wide and deep. No matter what job you’re hiring for, there’s someone perfect out there for you. Your job is to go and find that perfect person.

The things that I keep hearing over and over again from clients, especially those that are located outside of the downtown cores of cities is “nobody wants to work here” or “we only attract a certain demographic” or “young people don’t want to work in our sleepy little town; they want to go where the excitement is”

If your company is in suburbia, chances are you’ve said (or at least thought) the same things at one time or another. The truth is, you’re not entirely wrong. Getting top talent at smaller companies, particularly those located outside the downtown core, is harder.

Which is why you need to work a little extra hard to attract that top talent. With a few small tweaks and some incredibly easy hacks to your hiring process, you can not only get people to apply for your jobs, but you can also successfully target your ideal candidate on sites like LinkedIn.

Size Matters (but not in the way you think)

Believe it or not, your biggest advantage in the recruitment process is your size. I’ve worked at large companies and, let me tell you, it is incredibly difficult for them to quickly change hiring practices and tactics. They have set processes, set systems, and some serious red tape they have to wade through.

As a small business, with most likely one decision-maker, you’re nimbler when making changes. Now, this isn’t true of all companies. I’ve worked at small companies where change was incredibly difficult. And if that describes your company, then you’ll need to tackle that before anything else (and that’s for another blog post). That nimbleness works to your advantage when attracting top talent.

The #1 Universal Truth about High Achievers

Here’s how: it’s a universal truth that high achievers and top performers like to get things done. They like to complete projects and if things take too long, they lose interest. Fast. That’s the one advantage you can play up, and you should play it up BIG. Right on your job posting. Tell potential applicants how many projects you completed last year. Tell them how engaged a person in that job was in a high-profile project. Where possible, put in dollar amounts to show magnitude of the project. That will pique interest.

The #2 Universal Truth about High Achievers

Here’s another universal truth about high achievers: they like autonomy. So, while you’re playing up your fact-paced environment, also play up the fact that your reporting structure is virtually flat. Again, if you don’t have a flat reporting structure (i.e. no more than 3 levels deep), then you need to examine why and tackle that before you try to attract top talent. But if you have a relatively flat structure, tell people that. And tell them that you not only value decisive people but expect people at all levels to make decisions in the best interest of the company.

Job Postings are Ads – write them like you write sales copy

If you’re in business, then you’re selling something. Whether that’s a service or a product, you’re in business because you have something to sell. Your business exists solely based on your ability to sell. Employees are like sales. You need them to keep and build your business. Some companies need sales people to sell more.

Which is why I still don’t understand why companies write their job postings like military or legal documents. Think about a sales page or advertisement for your product or service. Would you ever list the features of your product and the ideal customer profile on your ads? So, why do we insist on writing “Responsibilities” and “Qualifications” on our job postings?

As soon as you start thinking of Job Postings as Ads for your company, you’ll change the calibre of candidates you hire. You could be located in Antarctica and still get quality candidates to apply for your job if you have the right marketing strategy. And, no, you don’t have to pay them seven figures a year either.

Treat your potential employees like something of real value, talk to them like they’re something of value. Stop talking to potential candidates like you’re doing them a favour by giving them the opportunity to apply for your job. Make the job posting so exciting that they want to work for you.

So, the next time you write a job posting, forget about including a laundry list of qualifications and job responsibilities. Sell them on your job opening. Sell them on your company. Sell them on the Unique Selling Proposition of working for your company.

Want me to review your newly minted job ad? Drop me a line so I can give you pointers!