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Retaining Talent – Tips for Small Businesses

In this blog post, I’m sharing my top 5 tips for retaining talent in a small business without burning through a whole bunch of cash.

For the best advice on building and nurturing your high performance team, make sure to bookmark this website and go ahead and subscribe to our YouTube channel to be notified every time I put out a new video.

Let’s dive in.

Retaining Talent – Tip #1 – Give them something to care about

The number one way to retain talent is to have them working towards something that they care about. 

What is the purpose you fulfill in your organization. What do you do for the public or the world at large that makes you unique or appealing. 

Today’s top performing employees have choices and those choices mean they can go anywhere they want. So you need to give them a compelling enough reason to choose you. 

There’s a misconception that if you paid more, they would stay and that’s just not true. Money is a short-term fix, if it’s a fix at all. I knew one company that routinely overpaid for their talent, yet 30% of their entire workforce resigned each year. 

Instead, define what your purpose is and share that with your employees. When employees feel like they’re working towards something more than them, more than their families, just more, they’re more likely to feel fulfilled in their roles and, consequently, stay in your company.

Retaining Talent – Tip #2 – Get them working collaboratively

So, now that you’ve got something that employees care about, you have to get your team working together. 

My second tip to get your employees to work together and collaborate on projects and assignments. 

Now, this may sound easy, but I’m surprised every time I see a leader stepping in to direct the work or setting up artificial competitions between employees.

Look, the only way to get employees to collaborate is to give them their goals and give them space to figure stuff out for themselves. Resist the urge to step in and solve problems for them.

Reward results based on team effort. When people from different areas come together to solve a problem, without your help, recognize them for it.

I have a really handy tool to help you define your team’s purpose and top 3 goals. This free guide is perfect for Tip #1 and Tip #2.

Retaining Talent – Tip #3 – Give top performers wide berth

Aside from working with leaders of high performing teams, I’ve also been fortunate to work with some really high performing employees. Their biggest pet peeve, the thing that irks them to no end and causes them to leave organizations is micromanagement. 

Now, I’m not saying just leave them alone completely. On the contrary, you need to give your high performers lots of attention to ensure they’re being taken care of. BUT you do need to stop telling them how to do their job. If they’re a high performer, and you admit they’re a high performer, then leave them to do what they do best. You may think you’re being reassuring, but in reality, you’re stifling them. You’re overcrowding them. 

I often tell my clients. For your high performers, tell them what you want from them, NOT how you want them to do it.

The next time you’re giving work to your high performer, try that. Tell them WHAT to do and refrain from telling them HOW to do it. Be available to answer questions, but that’s it. Come back here and tell me in the comments, how that worked out for you.

Tip #4 – Support your employees unconditionally

Ok so in the last tip, I told you to leave your employees alone to do the work and now I’m telling you to give them support. Which one is it?

It’s both.

You give your employees berth to do their work, but you also need to be there for them. See, your employees need to know that you have their back. They need to know that you’ll go out on a limb for them. When they make a mistake, which they inevitably will as humans, YOU will be there to support them and help fix things. They want to know you won’t throw them under the bus.

You might be saying to yourself, of COURSE I’d do that for my people. But just think for a moment. If it got serious, how far would you go to fix things? Would you put YOUR name on the line for your employees?

This last point is a little controversial. What do you think? Let’s start a debate. In the comments, let me know what you think of this concept of supporting your employees to the point of putting your own name on the line.

Tip #5 – Hold your employees accountable

Now, at some point in your leadership career, you might find yourself faced with employees who wait for handouts. They’re cruising along, not necessarily poor performers, because you would have dealt with those right away, but not exactly high performers either. You know the ones. They do what’s asked of them. They occasionally do a little more, but generally when things get tough, they bail and start complaining about how hard everything is. 

Yeah, you know the kind.

And when you’re in a small business and trying to build a high performance culture, that type of attitude and complacency hurts like a papercut. You don’t see it coming and possibly don’t even feel the pain until you see the blood.

So, what do you do?

Hold your employees accountable. Yes, that means, telling them what you want to see and when they don’t deliver, holding them accountable. It also means not praising your employees to high heaven when all they’ve done is meet your expectations. Keep pushing your employees to achieve drive harder, achieve more while also working smarter. The intent of this tip isn’t to get your employees to work more, it’s to get your employees thinking smarter and owning their success.

Those are my top tips for retaining talent in a small business.

This is just a tiny dose of what you get in my signature program especially designed for small businesses to create a high performance culture. To learn more about this program, book a call with me to see if it’s the right fit for you.

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Onboarding

How to Onboard New Employees Virtually in 2021

Onboarding employees while being remote is much harder than normal. In today’s video, I’m going to share my top 5 tips to successfully and quickly onboard new employees virtually in 2021 specifically for small businesses.

Click here to subscribe to my YouTube channel.

Onboarding new employees is possibly the most critical component of building a high performance team. And now that we have to do a lot of it virtually, it’s become that much harder.

The thing that most people don’t realize is that onboarding starts from the moment you make your job offer to the final candidate. That’s right. It’s not the first day, or the first week, it’s the moment you send out your offer letter. That’s the moment you transition from talent acquisition to employee onboarding and that’s the moment your candidate goes from a future employee to an employee.

Onboard New Employees Tip #1: Start the moment you put out your job offer 

The #1 piece of advice I have for you when considering a stellar onboarding experience is to start from the moment you make that verbal offer. And it’s even more important when you’re doing it virtually. Take the time to call your candidate instead of email. Be excited about the news you’re sharing. Tell them why you chose them – what impressed you about them.

Comment below and tell me about the best offer phone call you ever made. What did you say and how did the candidate respond?

Onboard New Employees Virtually Tip #2: Keep them engaged between offer and start date

Chances are there is going to be a 2-3 weeks gap from the time you give them an offer to the time they actually start. And many leaders forget to engage these new employees before they start. What happens then is that this is the period when people are MOST likely to get a counter offer from their current employer and MOST likely to be swayed into staying and declining your offer. Yes, even after they’ve signed the offer back.

So, what do you do instead. Well, you keep them involved in what’s happening in your company. Sure, they’re not an official employee yet, but what would happen if you treated them like they were?

Send them emails periodically so let them know what’s happening with the team or the company. Send them materials to read before they join. Nothing too confidential, but general stuff about your suppliers and customers perhaps. This will ensure that they’re as up to speed as possible before they even step foot in your door.

If you’re a small business and you’ve been looking for a tool to use for onboarding, I’ve compiled a list of some onboarding platforms and tools especially for small businesses. They’re at all price points including some amazing free tools. You can download a copy of this cheat sheet here.

Onboard New Employees Virtually Tip #3: Plan their first day to the minute

This is especially important when you’re onboarding remote employees because that first day can feel overwhelming and isolating even when you’re in person. When you’re virtual, away from everyone, it becomes more so.

So, for my clients, I’ll plan a first day to start around 9am and I’ll ensure that each minute after that is planned. Check out my video at 4:18 to see an example of a first day schedule. I’ve been using this template for several years now and have adapted it for different companies. It’s a simple word document.

On the top I have a space for the buddy which I’ll talk about in the next tip so stick around. Then as you can see, I have pretty much every minute accounted for and the person who’s responsible for that step.

Welcome them over zoom, show them around your main portal and make sure they can sign in properly. Then run the day’s activities through with them. 

One tip to keep in mind is to always, always schedule a lunch with your new hires on their first day. It doesn’t have to be fancy, just some time to spend with them 1:1 or with your team. If they’re remote, I’ve found a Skip the Dishes e-gift card works really well and you can have lunch over video together. I’ve also had other team members join for lunch so the new hire has a chance to mingle with their peers in a more relaxed environment.

This template is only a small taste of what I offer in my People Maximizer program. A brand new one-of-a-kind program to help business owners and CEOs of growing companies to maximize the performance and potential of their people. Book a call with me to learn more about the program.

Tip #4: Assign a buddy

This is incredibly important when you’re onboarding virtually for 2 reasons:

  • You want to ensure that your new employee has someone to go to ask questions they may have
  • It helps them feel more connected to the workplace in general. Having just that one person makes a huge difference in how quickly they integrate into the company and start performing

So, I often get asked what are the criteria for selecting this buddy. Here’s what I suggest:

  1. It shouldn’t be the manager or anyone senior. There will be touch points between the employee and the manager, but the manager would not be the assigned buddy
  2. It would be a peer, typically same level, who has some knowledge of the company and its processes.

In the comments below, let me know if you’ve ever used the buddy system and how it worked for you when you onboard new employees.

Tip #5: Give employees their goals and objectives within the first week

When employees are new, they want to feel useful. No new employee wants to sit around “waiting” for work. Trust me, I know. Too many leaders tend to want to “take it easy” on their new employees and protect them which actually hurts their ability to get up to speed faster. When you take the time to go over their goals and objectives for the year, including your team’s shared goals, it gives them a sense of what they need to start doing and where they should be focusing their learning efforts. 

There’s an added bonus to giving employees their goals sooner than later. And that’s their ability to learn the culture as quickly as possible as they start executing on work. The single biggest reason new hires turn into bad hires is their inability to acclimate to the company culture. By getting them to work as quickly as possible, you reduce the likelihood of that happening.

If you like what you’re hearing so far, this is only a small piece of what I offer in my People Maximizer program. A brand new one-of-a-kind program to help small business owners and CEOs maximize the performance and potential of their people. Book a call with me to learn more about the program.

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Uncategorized

Leadership SECRETS of a High Performing Company

In this blog post, I’m going to reveal the 3 leadership secrets of a high performing company. Have you ever wondered why some leaders have all the luck? You know the one that always gets the best clients, somehow attracts the best employees, and are in the media for their overall exceptionality. 

The 1st leadership secret of a high performing company is having a shared purpose and shared goals

So what does that mean?

Purpose is the reason for your being in business. 

What is the overarching purpose your organization fulfills. Why are you in business?

Simon Sinek talked about this topic in his famous Ted Talk back in 2009 and has since written several spinoff books about it. I’ll link to the video below. If you haven’t watched it, please do so as soon as you’re done here.

In my years of observing high performing companies and what their leaders do differently, I’ve found this:

The company and its employees have a shared purpose AND goals

These leaders do an incredible job of getting clear on the main purpose and goals of the company and that every single person in the company works towards that goal.

These leaders share this purpose, mission and WHY with their employees.

Consider Starbucks purpose: Our mission: to inspire and nurture the human spirit — one person, one cup and one neighborhood at a time. If you’ve ever been inside a Starbucks, you can see this in every single thing you encounter in one of their restaurants. From the menu selection, to the baristas, to the layout of the place. 

This doesn’t happen organically. This is systematic effort of the leaders in the company to continuously talk about and instill this purpose and mission in everything. This purpose gives way to a shared goal that every employee is aware of and working towards. 

Consider Southwest’s purpose: Connect people to what’s important in their lives through friendly, reliable, and low-cost air travel. If you’ve flown Southwest, you see this in every interaction with their ground staff to flight staff and everything in between.

So, here are 3 takeaways for you:

  • Go watch or rewatch Simon Sinek’s Ted Talk
  • Share your purpose with your employees
  • Re-examine your business operations (from people processes) to embed that purpose

The 2nd leadership secret of a high performing company is permitting creativity and innovation

Now, creativity might seem like a very subjective term and heaven knows that the subject of innovation has been beaten to death, but hear me out. I’m not here to define creativity and innovation. I am here to tell you how I’ve seen these two things play out in a high performing company. 

One of the easiest and quickest ways to see creativity and innovation in an organization is to have a collective mindset of “CONTINUOUS IMPROVEMENT”

That’s right, creativity and innovation don’t have to be some fancy, illusive thing that you have to throw millions of dollars and years of time to. Innovation and creativity can simply be seen when there’s a culture of continuous improvement. Let me explain

I’ve coached many, many leaders over the years and so many of them put immense pressure on themselves to solve problems for their people. For example, when an employee gives an update and says that they’re stuck on something, most leaders immediately jump in and give the employee the answer. The employee goes away and executes and things are balanced again.

Here’s why solving problems and giving your employees the answers is the worst thing you can do:

  1. You’re not allowing the employee to exercise their creative brains to brainstorm and solve the problem themselves. You’re training them to come to you to get direction when they’re stuck
  2. You’re constantly being pulled back into the day to day and not freeing up your time to focus on strategy and the big picture. This leads to your time being wasted on “can I have a minute” type conversations
  3. You’re not spending your 1:1 time with your employees on coaching, but on advising. There’s a really good book called the Advice Trap by Michael Stanier that talks about this in greater detail. Btw, it’s free if you have an Amazon Kindle Unlimited subscription
  4. You giving your advice and solutions actually limits the growth of your company because your answers might not actually be the best answers

So what do you do instead?

When employees come to you with questions, put it back to them to come back to you with a solution. Then help them make decisions in a logical way by tying the solution back to your shared goals and objectives

This helps them:

  • get creative with their problem solving
  • Find innovative solutions that perhaps even you might not have thought of
  • Have an eye to continuously improving the business

The 3rd leadership secret is fostering a sense of collaboration and cooperation on your team

The most high performing companies’ leaders create a culture of cooperation among their teams. Because of their shared goals, everyone is on the same page and it becomes easy for teams to work together to solve problems and come up with innovative ways of doing business.

Here are some tips for fostering collaboration and cooperation in your company:

  • Ask them to come up with solutions that involve others in the company. Instead of senior leadership working together to solve problems, put the onus on employees to pull together and find solutions
  • Position yourself as the last point of contact when coming up with a solution or end result for a project. The team should come to you with a singular recommendation and not involve you in discussing or brainstorming solutions. When you are involved in brainstorming solutions, it should only be for high level, strategic initiatives.
  • Compensate employees for working together as a team. When you compensate people for their own performance and goals only, there’s a “me first” mentality. When you compensate them for team results, people work together

Ok, question time… drop a comment and tell me what you think the difference is between collaboration and cooperation. And let me know if you’d like me to do a blog post about this in the future.

If you’re ready to take your organization to the next level by maximizing the performance and potential of your people, let’s chat.

And be sure to comment below on what your biggest challenge is as you build your high performance culture. I promise to do a blog post just for you.

Categories
Culture Leadership

Key Ingredients of a High Performance Culture

Welcome to the official YouTube channel launch of Caras Consulting where we talk about the key ingredients of a high performance culture!

In today’s video, I’ll be talking about:

  • Details about the channel
  • The key ingredients for a high performance culture

AND

  • I’ll be dropping little snippets about me and Caras Consulting
  • Stick around to the end when I’ll open it up for some Q&A

If you don’t know me, my name is Sadaf Shaikh and I’m the owner of Caras Consulting.

I’ve been working alongside CEOs and senior execs for pretty much my entire 20+ year career, first as their trusted EA and then as their trusted HR business partner.

I’ve learned a thing or two about what the really great leaders do to create a high performance culture and engaged employees.

This channel is ALL about the things I’ve picked up over the years around building and leading high performance teams.

I’ll share my research and personal experience on this subject AND I’ll bring on other leaders on the channel from time to time to hear directly from them on what’s working today.

Key ingredient #1 of a high performance culture – have a shared set of goals

The goals of the organization are clearly articulated and shared with everyone

This will be a recurring theme of this channel. Shared goals are crucial to a high performance culture and company

If you went out there and asked any of your employees, they should be able to articulate exactly what those shared goals are and what their role is in the achieving those goals

Every successful company that boasts a high performance culture has shared goals. One, two or three things that everyone works towards

It doesn’t matter so much WHAT those shared goals are, as long as everyone knows what they are

As we head into 2021, it’s time to start thinking about what your goals are going to be for next year.

I have a free guide that helps you set your top 3 goals in 30 minutes. You can download a copy here.

Key ingredient #2 of a high performance culture – get the right talent in the door

In order to get the right talent, you first have to be clear on WHO you need to invite into your organization

You need people who will not only have the skills and experience to help you achieve your top goals, but also fit in with your culture

So, you need to know what goals you’re working towards, and the skills and competencies you need to achieve those goals

Then you need to define your culture. And culture is all about HOW you do things in your company. Forget about the fluffy descriptive adjectives. All you need to do to define your culture is look at how work gets done in your company. 

Here are a few things to examine

Another way to really understand your culture is to speak with employees on the front line.

Book time with them, either in a group or 1:1, though I prefer 1:1, and just chat with them about how they perceive work gets done at the company

This does 2 things:

  • Allows you to really connect with your employees, especially those you wouldn’t normally interact with
  • Boosts employee engagement through the roof.

People just want to be heard and when their top leader takes time out of their busy day to speak with them, listen to them, they feel like they’re being heard. 

Try it and then come back here and comment below to let me know how it went and what feedback you got.

Key Ingredient #3 – nurture the talent you already have

You start with having a stellar onboarding program to welcome any new talent. I’ve worked with a lot of companies both as an employee and as a consultant and I can tell you that very few companies get this one right

So, what does a good onboarding program look like?

In a nutshell, it’s where the new employee begins performing at a high level as quickly as possible. 

When employees are equipped with the RIGHT tools and information, performing is the easy part. The key is knowing what the right tools and information is. One way to find out is to ask your existing employees on how their onboarding was and what information and tools would have been useful to get them up to speed faster

The next component of talent nurturing is developing employees. There are many aspects to this, but the easiest way to get started is to create development plans for your employees. 

Now I’ve been in many organizations and I see too many leaders and employees do this as a check mark exercise. If you’re committed to building a high performance culture and company, then approach development plans with a view to getting you there.

It starts with asking the employee where their career aspirations are. Then go back to your business objectives and see where the two intersect. That’s where your development plan comes alive

Finally, it’s about building leadership capabilities and constantly pushing your leaders to be better for themselves and the employees. To constantly strive for better.

I run a program to help leaders take their teams to the next level by maximizing the performance and potential of their people. If you’re ready to do that in 2021, then book a call with me to enroll into our program that helps you do just this.

Those are my key ingredients of a high performance culture. If you like this video, be sure to share it with others who might find it useful.

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Uncategorized

How to lead a high performance team

In this video I talk about how to lead a high performance team and what you as a leader can do to develop a high performance team.

I’ve been speaking with a number of leaders of high performing teams and there are a few innate behaviours that they all demonstrate as a leader. Today I wanted to share those with you.

Give autonomy to lead a high performance team

You’ve hired professionals

Success doesn’t only rest on you, the team contributes to

Coach vs. do to lead a high performance team

New leaders may struggle with this

Coaching is asking questions to uncover the way so the employee can figure things out for themselves

Doing is taking responsibility away from people

Allow mistakes on a high performance team

This depends on your industry. If you’re in a highly regulated industry, mistakes can be costly. However, most of us aren’t in super highly regulated industries and so making mistakes should be encouraged. People learn best from mistakes.

Share best practices

What has worked for you and what hasn’t. Share your best practices with your team so they can learn from your experience and from your mistakes.

Share industry best practices or best practices related to their jobs. You can also encourage your team to share things they’ve heard at conferences, webinars, from peers and articles online.

Focus on self improvement

How are you improving as a leader? Share your experience and growth as a leader with your team. It’s useful for them to see and learn from what you have been through and what you continue to struggle with. Being vulnerable with your team will benefit them more than you trying to put on a perfect persona in front of them. 

Do you have a coach? If not, it’s always a good idea to get a coach to help you become a better leader. Plus, it sets an excellent example for your team to know you care about self improvement.

If you want to know how to define the type of high performance team you want, check out my blog post on how to create an aspirational culture. If you found this helpful, please share with your peers and come back next week for another live discussion on culture, strategy and leadership. In the meantime if you’re ready to take another look at your culture, send me an email at info@carasconsulting.com and let’s get on a call.

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Uncategorized

How to communicate your company culture

In today’s video I talk about the 5 ways to communicate your company culture and keep the conversation alive around your company culture. This video is really for any leader, but particularly CEOs and business owners of small and medium sized businesses.

So, picture this. You’ve designed your aspirational culture and things are in motion. You model the behaviour you want to see in your employees and you’re seeing examples of a high performance culture when you do your walkarounds, in meetings and in casual conversations. 

Here’s the hitch and I see this happen so often. The leader comes out with a new initiative: a new strategy, a new plan, a new system they want to implement. Everyone gets onboard, they’re excited, they’re revved up. Things are humming along just great and then….. Life takes over. 

Things start to get busy, you encounter some setbacks and slowly the energy and drive that people had for the new initiative starts to fade. People go back to their old habits and behaviours. And then a year later, you’re in the exact same place and nothing has changed. 

So, needless to say communication has to be at the top of a leader’s to do list.

I’ve talked about this before on my blog posts and in previous videos, but I’ll say it again: There is no such thing as over communicating. Period.

There’s a popular statistic that it takes 7-21 touch points for someone to “buy” a message. That’s a marketing stat but I think it applies to almost everything. When I coach leaders, this stat comes up a lot. If you have children, then you know EXACTLY what I mean. Actually for teenagers it takes closer to 100 repetitions of the same message haha.

But I get the hesitation. After all, we’re dealing with adults in our workplaces, not children. And some leaders believe that if a message is good, that in and of itself should make it stick. Unfortunately, human behaviour and psychology dictate something different. The other thing I hear from leaders is their hesitancy to say the same thing over and over again, sounding like a broken record.

So, in today’s video, I thought I’d outline some of the ways leaders can communicate their vision for the new culture without it seeming tedious or repetitive.

Demonstrate the behaviours that communicate your company culture

I remember one CEO I was working with abhorred disrespect. If he saw it in meetings, he would call the person out on it. He would tell people that he hated it, that there was no room for disrespect and belittling comments in the workplace. 

Yet, in private, he would dress down his people in the most degrading way. He would be sarcastic, dismissive, would interrupt people as they were making a point. 

I had gone in for a cultural assessment at this company and several people told me about this behaviour, but I hadn’t seen it myself. Typically in cultural assessments, I meet with the executive team and at least 50% of the organization. And when more than 25% of that population tells me something I listen. 

So, I asked to observe an executive team meeting which the CEO led. I was invited to present my preliminary findings of the cultural assessment and I asked if I could stay to learn more about the business. The CEO agreed.

I was observing the CEO, but also the rest of the executive team. And the behaviour was exactly what the employees had told me. Like all of it, people talking over each other, debating in an unhealthy way, dismissing each other’s comments. Two of the executives NEVER spoke up. Not once. And I could understand why not. I wouldn’t speak at such a meeting either.

Of course, I had to go back to the CEO and tell him what I’d observed. Long story short, he attempted to justify it, saying his exec team was a safe place and private. After I told him that a significant amount of employees had felt this too, he sat back. 

Leaders, your behaviour matters. You have to walk the talk and you have to demonstrate what good behaviour and good attitudes look like. In this leader’s case, we put an action plan in place to help him stop the damaging behaviour. 

Showcase employees’ behaviour that communicate your company culture

This one is an often overlooked method to communicate culture. 

When you see or hear of an employee demonstrating the behaviour and attitude you want to see, showcase that. And showcase it publicly.

If your current culture is one of every person for themselves type of culture, and an employee goes out of their way to help another employee, showcase that.

If your current culture is one where leaders hoard credit, and a leader highlights the achievements of one of their employees, then broadcast that leader’s behaviour too. It’s important for people to have real, tangible examples of what your new culture looks like.

Now, sometimes employees don’t like to get called out, so that leads me to the next point.

Reward teams collectively

Showcase how teams work well together and when they embody your new cultural behaviours and attitudes. 

If your aspirational culture is to be one of continuous improvement for example, talk about the team that thought about a problem in an innovative way and came up with a cost-saving or time-saving method.

Talk about what you’re doing as an executive team to cut costs, time or unnecessary resources.

Build in the attributes that communicate your company culture into marketing messages

Be mindful of the message you convey in your marketing. Ads should reflect your company culture and that includes the people you have inside your ads.

Get your sales teams onboard

This one is a little controversial, but worth the effort.

Your sales team is the face of your organization. Reflect any culture change or new behaviour expectations right into their compensation plans.

If you want to learn how to define your aspirational culture, check out this video. If you found this helpful, please share with your peers and come back next week for another live discussion on culture, strategy and leadership. In the meantime if you’re ready to embark on this journey, send me a message at info@carasconsulting.com.

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Uncategorized

Leading Post-Covid – How to keep culture alive

Covid-19 is far from over. What started out as a 2-week pause has ended up being a 4-month long struggle for most companies. As the economy starts to reopen, businesses are now faced with a new challenge: how to lead in this new era. Leading post-covid will bring about its own challenges. This blog post will explore how leaders can stay connected with employees in a remote-work environment and how to maintain culture in this new era.

The office, as we know it, has changed. And while it likely won’t stay that way forever, remote working will be here forever. Leaders who are used to gathering their teams physically to hold meetings, now have to adapt to creating teamwork, harmony and maintaining culture while people are at different corners of the city.

Best-selling author, Simon Sinek posted a video a few days ago talking about where he sees the office going. In the video, he mentions managing his own 100% remote team and says it is absolutely possible but takes a lot more time than managing a team that’s physically in the same space. 

In fact, Simon is not alone; there are thousands of companies who operate 100% remote and only get together a couple of times a year in person. The difference between those companies and perhaps your company that was forced to shut its doors after covid hit, is that your employees didn’t sign up for a 100% remote work environment. Staying connected to those employees needs to be a leaders’ significant focus.

 

Challenges of leading post-covid

Before diving into maintaining culture, it’s useful to look at some of the challenges leaders face with managing remote teams. These challenges are universal. If you’re leading post-covid, then you’ve likely experienced at least a few of these.

 

Feeling isolated

Feelings of isolation come from being apart from peers, being unable to talk to others to bounce ideas off them and have casual conversations. Those are personal feelings that leaders are rarely allowed to talk about or even consider. The more senior you are in the organization, the fewer people you have to talk to. That’s normal. When you’re at home, wondering whether you can call Larry on his cell to “just talk” about something, and you start second guessing whether it’s really important to interrupt his day, feeling isolated is natural.

Also, there’s a misconception that introverts are having a great time during this lock down. If you’re an introvert then you know nothing could be farther from the truth. Introverts still crave human connection especially at work.

 

Decreased bonding moments

Bonding moments at work are a funny thing. Laughing over a shared experience, or having a vent session about a project or meeting, or a quick brainstorming session to get an idea are all moments where we connect with our colleagues and team members. When you’re a senior leader, bonding keeps us sane. Without those moments, we feel spent; they’re a requirement for our mental health. When you’re working remotely, those impromptu interactions become rare and you have to make a concerted effort to reach out to people.

 

Missing out on building relationships

I put this in here reluctantly because I don’t necessarily agree with it, however, there is enough written about this that I thought it worth mentioning. Building relationships at work can happen in many different ways, and the phone is still alive and well. What is missing in a remote work environment is those lunches and coffees and drinks after work that we took for granted pre-covid. Building relationships doesn’t come from working on projects together. It comes from learning about the whole person you’re working with, and that knowledge comes from spending time with them outside traditional work settings. 

 

Depowering face-to-face interactions

This is for leaders who placed high stock on facetime and visibility in the office. Yes, I’m talking to you! I know because I was (am?) one of them. And the reason I placed such high value on facetime in the office was because I loved those impromptu conversations with my team. After the conference call ended, as we walked out of the room, those 2-minute sound bites – those are the things I felt created relationships and bonding moments. Now, though, those don’t exist anymore, so they need to be rethought. We (you and I) have to depower face-to-face interactions.

 

Leading post-covid – Keeping the culture alive

Keeping the culture alive is possible the biggest obstacle for senior leaders as they begin leading post-covid. With more people away from the office at any given point in time, and no end in sight for when offices will reopen, it’s easy to focus on the here and now and forget about the business of culture.

Creating and maintaining culture is a concerted effort. If you missed my blog posts from last week where I talked about why and how to define an aspirational culture, check it out. You’ll see that defining an aspirational culture is hard work and takes a lot of thought and reflection. Creating and maintaining that culture becomes even harder.

There are a few things you can do to keep culture alive as you’re leading post-covid.

 

Show vulnerability

In this context, vulnerability means admitting when you don’t have all the answers. We’re leading through a period when no one has the answers. It’s ok to tell your employees that you don’t know what the future holds and that you don’t know whether something is going to work. It’s ok to experiment with new methods, new tactics, and new thoughts. Employees respect leaders who are genuinely truthful about how they’re leading and telling people that you’re trying something new with no expectations of success, is perfectly ok.

 

Communicate your vision more often

Most leaders have some method for conveying their vision. Some use quarterly meetings, some use emails, some use a cascade method of communication. When your teams are spread across multiple locations, it becomes all the more important to communicate your vision. Chances are your ultimate vision and mission hasn’t changed. Your tactics have changed, but your destination is static. 

Now is not the time to hold back on communicating that vision. When you reiterate your vision (and there’s no such thing as over communicating), people feel a sense of connectedness. They know they’re all working together for the same common purpose and goal. So, if you only had quarterly meetings, send out emails too. If you only sent emails, consider a daily (short) video blog that you can share with the entire organization. The objective is to remind employees of the end goal and how the company is tracking.

 

Show how to adapt values in a remote work environment

It’s one thing to talk about your vision and your goals; it’s another thing to live your values on a daily basis when the team is dispersed. In last week’s facebook live session, I talked about the importance of values on culture. If values are critical to your culture, then living your values in different work environments is even more important. And living your values when you’re working remotely could look different from working in the office. 

For example, if one of your values is “Treat people fairly”, consider how meetings are scheduled and conducted in your workplace. Does everyone have a fair shot at participating in and contributing at meetings? If not, tell people how those values adapt to a remote work environment.

 

Focus on recognition

Leaders should take time for recognition on a regular basis anyway, but recognition takes on a whole new meaning when your team is working remotely. Now’s not the time to skimp on words. Now, more than ever, employees need to hear from you and be celebrated. 

This is especially important for employees who don’t like working from home (yes, there are a few of those). They may appreciate not having to commute to work, but for some people working away from an office is a real struggle, and it’s important to acknowledge that struggle. Some employees face distractions in the form of other family members at home, and focusing on work takes double effort. Praise people for pushing through hard things.

Just like there’s no such thing as over communicating, there’s no such thing as over recognizing people. Everyone wants to be appreciated and the best appreciation is for the things that are generally taken for granted. If you’re like me and you forget to recognize, put it in your calendar. When you’re a high performing leader, it’s easy to just focus on the work and let celebrations take a back seat. I’ve put in reminders to celebrate after large projects, my team’s birthdays, special anniversaries, and periodic “job well done” recognitions.

 

Pay attention to new employees

If you’re like most companies, hiring hasn’t stopped. I’ve spoken to a lot of people who have started new jobs this lockdown and they have all unanimously expressed that the onboarding experience was lacking in some way. That’s not necessarily a reflection on the leader, but the situation. It’s tough starting a new role and especially tough when you don’t know anyone in the company.

Take time out of your week to offer one on one support to your new leaders. More check-ins, more opportunities to talk through situations, more hand holding. If you’re a C-suite executive, don’t assume your direct reports don’t need support and coaching. Everyone needs support and coaching, and, arguably, senior leaders need it more. Especially in those first few weeks on the job.

 

To sum it up

Leading post-covid is going to look very different from leading through regular times. Regular times may never come back, and your style and approach needs to adapt as well. Your broader organization needs to know you’re thinking of them, that you appreciate them, that you acknowledge things are different, and that you’re all still working towards the same common goal.

How have you adapted your approach as you’re leading post-covid?

Categories
Culture

How to define your aspirational culture

In today’s video, I’m talking about how to define an aspirational culture for your small or medium sized business. This video is for CEOs and business owners, but if you’re in HR, you’ll find it useful.

There’s a misconception that culture is something that just happens in your company.

Culture isn’t something that just HAPPENS. You, as the leader of your organization, create the culture in your company.

It’s easy to get complacent about culture. 

At times like these, you’re forced to take a long hard look at the culture you’ve created.

  • Covid-19 and remote work
  • Racism and race discrimination
  • Gender discrimination – #metoo movement

So, the question then begs, is HOW do you create the culture you want. 

What is your aspirational culture for your company? What do you want to see in your organization?

The first step is defining your aspirational culture and that’s what today’s session is all about. 

You need to know what YOU want to see in your company over the next 5 years, 10 years, 20 years. 

  1. What is your current culture

    • How do people work
    • How do they interact with each other
    • How to things get done
    • What kind of approvals are there
    • How do people make decision
    • How do they react when something goes wrong
    • How do the leaders behave in the company
    • Do they promote risk taking and making mistakes or do they 
  2. Personal values 

    • There’s a misconception that the only way to get success is to be cut-throat and drive and ambitious. The whole notion of nice guys finish last. The image that we have of high-powered, crisp-suited men and women who have a singular focus on the prize. You know the kind.
    • Ultimately of course all leaders want results in their business. But there’s more than one way to get results. 
    • Your company’s culture starts with YOU. What do you believe in? What are your values? What do you need to see in order to know that you’ve “arrived” at the culture you decided to create.
    • This is a crucial step and I’ll tell you why. 
    • Your personal values will act as your north star as you start building your team’s culture. When you’re wondering what to do with a situation involving your employees, you only have to look at your personal values to know what to do.
    • Now, I don’t want you to spend hours defining your personal values. If the words don’t come to you, then describe scenarios. 
    • For example, I don’t have a list of words describing my personal values, but here is what I believe in:
      • Always doing the fair thing
      • Continuous improvement – I don’t have all the answers today; I’m always looking to improve every aspect of the business and myself
      • It’s ok to break the rules
    • So, you see, it’s not a list of words like integrity, trust, teamwork, etc. that we see so often on company websites. No, your personal values are a list of guiding principles that support everything that happens in your company and what you expect of yourself and others around you.
    • And when you know what your values are, it’s easier to build a team of people who have those same values. 
    • One question I get often is whether this would create a team of similar people and no diversity of thought. This is why I talk about values as opposed to personality traits. Because you could be an introvert or an extrovert and want to do the fair thing. You could be a fast learner or a slow learner and still want to continuously improve. You could love or hate change and still be ok with breaking rules.
    • Values that match mine are important. I wouldn’t be able to work with someone who didn’t do the fair thing every time. I wouldn’t be able to work with someone who rested on her laurels and didn’t constantly look to improve things around her. I wouldn’t be able to work with someone who would judge me for veering off the proven path or breaking the rules.
    • So take some time and write down the 3-4 things that you stand for. Your north star
  3. Your vision for the company

    • Your vision is where you see the company once it arrives
    • Your vision is critical to define your culture because if your values help you navigate business life, then your vision is the final destination.
    • When you have a vision in place, you know how to talk about your company in a way that makes it relatable to others like your employees, partner and vendors.
    • Your vision doesn’t have to be this earth-shattering, deep vision statement. It simply needs to be what you want in the world. 
    • For example, my vision statement or mission statement is “Creating Awesome Workplaces”. Because I believe that all workers should love what they do and when leaders create and identify their workplace culture, the people they hire fit naturally and excel.
    • So, after you’ve described your personal values, it’s time to write out what your vision for your business is. 

By now, you should be getting an idea of what your aspirational culture is going to be. Next it’s time to describe a set of behaviours that you’d like to see. Once again, I would suggest you start with your own behaviour.

  1. Your own behaviour
    • When you’re the leader of a company, it’s not about what you say, but about what you do. People will be looking at:
      • your treatment of others, 
      • at your characteristics, 
      • at how you respond to situations and 
      • how you react to setbacks. 
      • How you celebrate successes
    • I had a client once who was a really good guy. He had the right ideas about what he wanted to see in his business, the type of success he wanted to see, and the type of culture he wanted to have. He knew exactly how he wanted people to behave and work. The only problem was that HE didn’t embody those characteristics. He said he wanted people to take risks, but when people made mistakes, he would ream them out. He said he wanted people to take initiative but he wanted to approve everything and if something didn’t meet the mark, he would… you guessed it, ream them out. 
    • So, when I tell you to examine your own behaviours, you have to totally 100% honest with yourself and look within. 
    • For my company, the behaviours I expect to see follow from my personal values. 
      • Take action – mistakes are rarely irrevocable; experiment
      • Everyone’s opinion is considered – my 15 year old inten gave me a suggestion on how to do something better on google drive
      • Invest in personal development
      • Share ideas
      • The team always comes first

Now it’s your turn. Those are the 4 steps to creating an aspirational culture. Once you have your desired culture defined and you know where you’re going, you can put a plan in place for how to get there.

The road to culture change is long and hard. It’s not something that happens overnight or immediately. 

Most new leaders come into companies and immediately start by putting a new strategy in place. Maybe they’ll understand the importance of culture and decide things need to change. Then 2 years later when things haven’t changed, they give up.

That’s why it’s important to start your journey in a thoughtful way.

If you found this helpful, please share with your peers and come back next week for another discussion on culture, strategy and leadership. In the meantime if you’re ready to embark on this journey, contact us for a free strategy call so we can get you started on the right path.

Categories
Culture

Why new leaders need an aspirational culture

New leaders have big mandates. The expectations are sky high. All eyes are on you. One wrong move could spell the end of your career. Or, at the very least, seriously hinder your progress. This is why defining an aspirational culture is a crucial first step for any leader.

Typically, the more senior you are, the more change people expect to see especially if you’ve inherited a problem business. High turnover, decreased sales and dismal profits are all indicators of serious problems in a business.

Before you start defining your aspirational culture, you first need to define the current culture in your organization. In my blog post a few weeks ago, I talked about the need to really get to know the new company’s culture before considering changes and the exact process to do so. 

Once you know where the organization’s culture is at, you can then start thinking about where you’d like the culture to be. Defining your aspirational culture is the prerequisite to creating a roadmap to get to your desired destination.

Most leaders jump straight to putting a new strategy in place. Many don’t even attempt to get to know the organization before designing a new strategy. The problem with this approach is that the culture of the company may not support the new initiatives. Leaders then wonder why the new strategy isn’t working. Or why it’s taking so long to see results.

In today’s blog post, I’m going to talk about why it’s important to define an aspirational culture in order to make transformational changes to your business. Having an aspirational culture is crucial for new leaders, whether you’re a small business owner or the CEO of a larger company.

 

The difference between culture and strategy

Before we go too far into why to define an aspirational culture, it’s important to tackle the distinction between culture and strategy. It’s sometimes difficult to differentiate between the two, so definitions are helpful here.

Strategy is a plan of action or policy designed to achieve a major or overall aim.

Culture is the attitudes and behavior characteristic of a particular social group. 

In other words, strategy is what you do in business to achieve goals and culture is how people work in the business. 

You need both to achieve your goals. You can have a strong strategy but if you don’t have the culture to back it up, the strategy won’t work. In other words, if the people at the organization don’t work in a way that’s in line with the work required for the strategy, the strategy will fail. 

 

Why do you need an aspirational culture?

Now that we’ve got the definitions out of the way and we know that culture beats strategy every single time, we need to talk about why an aspirational culture is important.

An aspirational culture is important to consider before you start thinking about strategy for a number of reasons. This list of reasons is not exhaustive, but it will give you something to think about in your new role. 

 

Know where you are going

When you inherit a team or organization riddled with issues, your first instinct is to immediately implement ideas to make changes. You talk to a few people, call the team meetings, communicate your vision, roll out the new strategy and assign work to each team. Unfortunately, if you don’t tackle the internal processes and the talent you have on the team, you’ll end up watching your team flounder and sputter even under your expert leadership. An aspirational culture will help you define the behaviours you need to change before you take action. 

 

Know how long it will take

When you’ve examined the current culture and have defined your aspirational culture, you can gauge how long it’s going to take to get you to your desired destination. For example, if you’ve got 50% employee turnover year over year, poor leadership behaviours, rampant nepotism and favouritism, those things need to be tackled before aiming to double your revenue.

When you know exactly what behaviours and processes you want to see, and how far you are from there today, you know how long it will take you. This helps you set realistic expectations with your board and your leaders.

 

Know what steps you need to take to transform

When you have an aspirational culture, outlining the path and the steps needed to get there becomes easier. The thing that most leaders don’t realize is that cultural transformation takes time – a lot more time than most people imagine. That doesn’t mean you need to wait to transform the culture before you start implementing a strategy. However, you do need to consider the implications culture change activities have on how well you can achieve your strategy.

 

Know what success looks like

In any goal setting exercise, whether that’s a new strategy, new business goals, or new aspirational culture, knowing what success looks like makes the journey that much easier. Once you know what the prize is, what the desired outcome is, keeping on the straight and narrow path towards it becomes easier. 

Plus when you have an aspirational culture, you know exactly what behaviours and processes are in line with that culture. It makes it a lot easier to say “no” when you’re presented with stuff that just doesn’t fit.

 

Know how to communicate

Did you ever have a boss who never took the time to explain their thought process? A boss who declared edicts that people had to blindly follow as opposed to helping people understand where they were coming from and what they were trying to achieve. 

When you have an aspirational culture before you start executing or trying to change things, it’s much easier to explain your vision to people. You’re able to show people a picture of what “great” looks like. You’re able to communicate your roadmap much more effectively. 

When people are able to envision a future, it makes it a lot easier to digest the magnitude of change.

 

Know how to identify change agents

Which brings me to the next point. When you present your team with your aspirational culture and the path to get there, it’s easy to spot the people who get onboard quickly and with excitement. Those are your change agents. These are the people who fully believe in your vision, who are all in, and who’ll do whatever it takes to get there. 

Change is never a one-person show. You need advocates, change agents and friends in the field in order for change to truly take hold from the grassroots. 

 

Know what talent to attract and retain 

Once you have an aspirational culture, you know exactly the type of people you want in your organization. You can pinpoint the exact skills and expertise you need on your team. You know exactly what type of leaders you need in the organization. 

Without an aspirational culture, you have a general idea of what you’d like to see, but not specifics. For example, glaring poor leadership is obvious, but what about disengaged middle managers? They’re undesirable in a high performing culture and need to be lifted or exited. However, without an aspirational culture, middle managers may not even be on your radar. 

 

Why aspirational culture must come before strategy

We know the difference between culture and strategy now. To reiterate, culture is how you do business while strategy is what you do to achieve goals. 

Let’s put all this into an easy example to illustrate the point. 

Say, you decide you want to lose weight. Conventional wisdom tells you to set a specific, measurable goal, so you say you want to lose 20 lbs. You know that the strategy to achieve this goal is to eat healthy and exercise daily. It’s a simple strategy and you believe you can do it. 

The problem is you’re so busy at your new job that when you get home at night, you’re too tired to cook healthy meals. You end up ordering takeout 4 nights a week complete with sugary drinks and dessert. The lethargy-induced meal has you vegging in front of the TV with chips from your pantry and a cold beer. Weekends are spent entertaining with chips, sweets and more alcohol.

You started this goal with a strategy in place but the culture of your household was takeout, pop, cookies and chips. It doesn’t take long for you to give up on your strategy or go months without seeing results because you’re pushing against a system that’s designed to set you up for failure.

Imagine now instead of jumping to a strategy, you first take stock of where your family is at. You recognize, with full objectivity, that your pantry is full of unhealthy snacks and your meal process (ordering takeout 4 nights a week) adds to the problem. Not to mention, your version of exercise involves trips from the TV to the refrigerator. 

You realize that this is not a good way to live and the extra 20 lbs that you’ve packed on is a direct result of the processes and culture you have in place.

Your new reframed goal is to live a healthy, active lifestyle which you’re confident will lead to shedding the 20 lbs. Now you’re less focused on a tangible number and are instead focusing on core changes you need to make. You’re focusing on behavioural changes you need to make. Now the plan looks different. 

You call a family meeting and explain to everyone where you want to go – living a healthy lifestyle. You show statistics of how people who live a healthy lifestyle have better health with less aches and pains, look better, have more confidence, and live longer. You tell your family that with the increased confidence, you’ll all perform better at work and at school, resulting in increasing your income potential and living a better, more prosperous life.

You start introducing healthy snacks for your TV time, swapping cookies for carrot sticks and hummus. You subscribe to a meal delivery site so you have fresh ingredients and recipes that take less than 20 minutes to prepare instead of takeout. You identify change agents (your partner perhaps) to back you up and reiterate the benefits of a healthy lifestyle to everyone else.

Once you have healthy eating in place, you tackle exercise. You decide to have a picnic with a hike on Saturdays. You go on bike rides together on Sundays. You sign up for a family gym membership near your house and make it a daily thing before dinner.

You slowly see the change taking place in your home. Within a year, not only will you have achieved your goal of being 20 lbs lighter, your family has also benefited from weight loss and increased strength and endurance. You are now a family that lives a healthy lifestyle because you tackled the core culture in your home instead of focusing strictly on the original goal.

This example can easily be translated into the workplace. Focusing less on doubling your revenue and focusing instead on changing the culture will set your company up for long term success in every aspect.

 

To sum it up

The benefits of defining an aspirational culture are far and wide. Your culture facilitates your strategy execution. Without a culture that’s designed to help you achieve your goals, your strategy holds no water. That way is designed to set you up for a prolonged fight at best and outright failure at worst.

Once you have your aspirational culture in place, you won’t need to change your strategy every three years, because your company will be poised to achieve success year over year beyond your wildest expectations. You’ll be able to attract and retain the best talent further accelerating your success and amplifying brand in the marketplace.

As you think about designing your aspirational culture, we’re here to help. Reach out to us to get started today!

Categories
Leadership

The #1 Reason for Stagnant Business Growth

If you’re leading a company going through a stagnant business growth period, then you know the solution is not simple to solve. A quick google search gives hundreds of possible solutions and almost all of them involve fixing strategy, sales, marketing and product innovation in some way. In this blog post I’m going to give you an alternate solution that you may not have thought to explore.

When I was doing my HR courses back in 2003, my organizational behaviour text book featured Nortel Networks as an exemplary business in leadership, innovation, and market share. Just over 5 years later the company filed for bankruptcy. Mired with issues surrounding accounting irregularities, conflicts of interest, environmental damage, the company declined so stunningly, the fallout is still a cocktail conversation topic over a decade later.

In 2009, Blackberry was at its height of prosperity and pretty much held 100% of the market share for business smartphones (you get bonus points if you remember Research in Motion!). Just 2 years later it started shedding market share to Android and iPhone and by Q4 2016, had a nearly 0% market share. I was a loyal Blackberry user all the way to 2014, but their slow-to-catch-up app store, clunky devices and small screens pushed me and so many others into Android’s and iPhone’s waiting arms.

So what causes companies to struggle or lose momentum? What causes them to decline so spectacularly after seeing such phenomenal results? 

 

Reasons for Stagnant Business Growth – the Experts’ Opinion

There are, of course, many reasons, but I wanted to talk about a few of the ones experts talk about. 

Then I’ll share the one all-encompassing reason that company’s never seem to get right. The ones that do, turn themselves around from the brink of expiration.

 

Inability to respond to market changes

Arguably the number one reason companies fail is because of their inability to respond to changes in the market. Their inability to read their customers and disambiguate passing trends from permanent preference changes. Kodak is one company that was unable to respond to the growing digital trend. A more recent casualty is Toys R Us. They were unable to adapt to customers’ preference or keep up with the likes of Amazon. It will be interesting to see how Toys R Us fares with their restructuring efforts. 

However, even companies that have managed to adapt to shifting markets don’t rely solely on a strategic change to overcome their decline. There are always other things at play. Simply shifting their products or services is not enough. These companies adopt a full shift in their makeup.

 

Poor sales and marketing

Sales and marketing are the bread and butter of a company and if those are broken for too long, there’s almost no chance of a company succeeding. While marketing can sometimes jumpstart stagnant business growth, unless companies look deeper, this isn’t going to sustain long term growth for them. Companies need to change other parts of their organization in order for the marketing changes to be successful, for example, operational practices.

 

Poor leadership

There’s a reason why CEOs get fired and why companies turnaround after hiring a new CEO. Apple is the classic example here. The company had almost gone under before they called Steve Jobs back to take the CEO chair. CEOs make a difference and their leadership makes a difference. A company can have a fantastic product, great marketing, great sales, but without a visionary leader, it won’t be able to keep the top spot for long. Leadership matters but leaders need to be able to infuse the entire organization with their brand of leadership. The behaviours of the rest of the organization must match the leader’s or even the best leaders fail at growing a company. 

 

Poor product

A poor product happens when there’s a misalignment between customer wants and what you are offering them. Basic quality aside, it’s important to give customers what they want and not what you want to give them. This happens very often and I see it in big and small companies, both service-based and physical product-based businesses. Of course, if the quality of your product sucks, you’re not going to grow. But when there are no buyers for your product, it’s time to pivot double time. And in order to get the right product into the hands of your ideal customers, your people need to listen and be innovative. Not just you, the CEO, but your employees too.

 

Stagnant Business Growth – the #1 Reason

The 4 items I listed above are the most commonly cited reasons for stagnant business growth. This is what the experts tell us, this is what Google has in its search results. But the one thing that encompasses all these reasons, the one thing that nobody seems to talk about explicitly, is culture

Looking at all the fantastic business turnarounds in economic history, the ones that standout all took a long hard look at their current culture and changed it. Without changing your current culture, the culture you have in place while you’re going through a stagnant business growth period, there is no way you’re going to get out of this period. 

When you look at some of the most successful companies in the world, the ones that really excel have outstanding organizational cultures. Google, Netflix, Shopify, Costco, Microsoft, WestJet. And the companies that are at the top that didn’t adapt their culture, or neglected it, get called out. This harms their brand. Even if the flak doesn’t cause significant damage, it does slow down their growth. Some of the companies that come to mind: Uber, Amazon, Airbnb. People want to do business with companies that treat their employees right. People want to do business with companies that have a strong stance on doing the right thing, whether that’s through philanthropy or great HR practices. 

What CEOs Can Do

I’m partial to HR’s position in a company, of course, but I’m not partial because of my background in HR. I’m partial because I see the results of a strong HR presence in a company and their results. I see leaders like Gary Vaynerchuk, Sundar Pichai, Matt Mullenweg who actively advocate for strong HR practices in their companies and we see their success. These leaders, and others, understand that in order to build great companies, they have to pay attention to the culture they’re creating. 

I’ve said this before and I’ll say it again – culture doesn’t come from words on a wall in the lobby. Culture is defined by the way you do business. How you treat your employees, your customers, your vendors, your partners, your shareholders. It’s the way you speak to them, the way you service them. If all that is lacking or deficient in any way, you’ll see it in your financial results. 

There’s a misconception that HR only has jurisdiction over HR policies and practices. The reality is HR has influence over every single person that walks into the company. They have influence over your operational practices because of the people they bring through the door. If you’re a small business owner that doesn’t have an HR department, then that responsibility falls on you. Even if you have an HR department, you have the ultimate responsibility, an obligation, to focus on company culture. You set the tone for the organization. HR can help, but it starts with the CEO. 

 

Closing words

If your business is experiencing stagnant growth, it’s time to examine your company culture first and foremost. What do you stand for? What does your company stand for? Are your practices and processes in line with those beliefs and values? If not, then which ones are misaligned? Start revising those first. Are your employees embodying those values? If not, then start communicating the values and show them what they look like in real life. As the CEO, that’s your job, not HR’s, not your executive team’s, not your middle managers’ – it’s on you.

If you’re unsure of how to start examining your culture, take a look at this blog post. It’s meant for executives starting a new job, but the cultural assessment process applies here.

If you want to talk about your specific situation, book a call and let’s chat. Give me 30 minutes of your time and I’ll give you at least two things you can do right away to fix your culture. Start taking control of your stagnant business growth and let’s turn it around!

If you found this valuable, please share this with your network using the links below. The more CEOs and business owners that see the significance of company culture, the closer we’ll be to creating awesome workplaces all around.