In this blog post, I’m going to decode what an EVP or Employee Value Proposition is, explain why you need one, and where to use it once you’ve created yours.
For the past 15+ years I’ve done recruitment for companies of all sizes in multiple industries. I can tell you, the ones that attract the best talent always have a great EVP and I’m going to help you create yours today.
What is an EVP (Employee Value Proposition)?
Your EVP tells prospective employees all the reasons why you’re their ideal employer. It acts like a magnet for your ideal employee. In an EVP, you talk about all the things that make your organization unique and attractive. An EVP is essentially the marketing package for your prospective employees, much like a brochure talks about your products and services for your customers. An EVP includes the key things an employee gets when they work for you.
A good EVP will include:
- Compensation and benefits information such as salary, health insurance, perks like parking or gym memberships, bonuses and any other methods of recognition
- Work environment like the type of work people do (interesting or challenging), your unique culture, the makeup of your team, your mission or purpose and your values
- Career development opportunities like promotions, transfers, focus on continuous learning, and career progression
Ideally these things would be different from your competitors and a unique value proposition that sets you apart in the employment marketplace. You can find examples of some great EVPs on the career pages of companies like Hubspot, PwC, Goldman Sachs, or, my former employer, OMERS. Check them out for some inspiration.
Comment below and tell me if you have an EVP and, if not, when you’re going to set aside time to work on yours.
Why do you need an EVP?
The main reason is to show your ideal employees what the benefits are of working with you as opposed to your competitors or any other company. It really helps you stand out from your competitors, because so few companies spend good time and effort on their EVP. Your EVP also acts as a conversation starter. When you bring people in for interviews, the EVP makes a great jumping off point to start talking about your company culture. Finally, I’ve found that a great EVP makes for some great material for your social media posts
What other reasons can you think of to create an EVP? Comment below and share your views.
When and where should you use your EVP or Employee Value Proposition?
In a nutshell, you should use it everywhere you possibly can and where it makes sense.
Use it at the top of all your job postings
Use it on your company careers page on your website. If you don’t have a careers page, I highly recommend creating a page, even if you’re not hiring. There’s nothing better than to have a compelling EVP that has people applying to work at your company when there’s no job posted. That way you have a ready list of candidates already waiting in the wings when you do hire.
Use it on your company profile page on job boards like Indeed, Glassdoor and Linkedin.
Finally, use pieces of your EVP on social media, both in posts and in the about sections.
But most importantly, talk about your Employee Value Proposition in every interaction you have with people. As a senior leader of your company, you should be marketing your company to potential employees all the time and your EVP will help you with speaking points to do just that.
Take it to the next level
If you’re ready to take your hiring practices to the next level, you’ll want in on my new program High Performance Culture Academy. In it I help you put HR processes in place, including designing your EVP, to maximize the performance and potential of your people and take your company to the next level of growth. Let’s get on a call to see if this is the right fit for you.
Once you hire your top employees, which you will with a fantastic EVP, you might want to check out this video to create a stellar onboarding program..
Also, if you want more tips on upleveling your recruitment, put a comment below to let me know what you need help with.
Be sure to come back next week, same day, same time!